January 04: Jisoo Endorsements Put Dior, Cartier in Focus as India Demand Rises

January 04: Jisoo Endorsements Put Dior, Cartier in Focus as India Demand Rises

Jisoo endorsements are pushing Dior and Cartier into the spotlight for India investors. With search interest rising and fan spend deepening, these tie-ups show how K-pop converts attention into luxury sales. We see a clear bridge from content to cart as young shoppers test entry items, then trade up. For portfolios, the message is simple: track brand signals in India, not hype. Use real data on store traffic, web visits, and sell-outs to judge momentum in luxury brand demand. As India K-pop spending grows, ambassador campaigns can turn into steady revenue for labels tied to BLACKPINK.

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