What is the Hong Kong Agri-Food Carnival?

It is a three‑day fair featuring Hong Kong‑grown produce, aquaculture, and processed foods. The 2026 edition runs 9–11 January with 430+ stalls and strong crowds. It helps shoppers discover local brands and gives small producers direct sales and feedback that can support pricing, distribution, and product development.

Where is the event held and who attends?

The fair is held around the Mong Kok Flower Market area and attracts families, home cooks, and value seekers. Many come for tastings, ready‑to‑cook packs, and seasonal greens. Footfall exceeded 30,000 on day one in 2026, helped by warmer weather and convenient access to Kowloon transport links.

What is the AFCD unified brand?

It is a government‑backed mark that highlights safe, traceable, and low‑carbon local agri‑fish products. The goal is to build consumer trust and make local goods easier to find across supermarkets, wet markets, and online. If executed well, it can support modest price premiums and wider distribution for small producers.

How does this affect investors and SMEs?

Strong turnout and tastings can lift near‑term sales and cash flow for SMEs. A recognized AFCD label may improve shelf placement and procurement access, supporting margins. Investors should track inventory turns, shelf space for local labels, delivery performance, and post‑event reorder rates to gauge durability of demand.

Global Market Insights

Hong Kong Agri-Food Carnival January 11: 430 Stalls, AFCD Brand Push

ByHuzaifa Zahoor January 11, 2026January 11, 2026

The Hong Kong Agri-Food Carnival is running from 9 to 11 January at the Mong Kok Flower Market with 430+ stalls and strong crowds. Day one topped 30,000 visitors as warmer weather lifted weekend traffic, and vendors reported sales gains of up to about 20%. The AFCD unified brand for safe, low‑carbon agri‑fish products adds a policy tailwind. We explain why the Hong Kong Agri-Food Carnival matters for local produce demand, pricing power, and near‑term SME revenues across Hong Kong’s food ecosystem.