What is the Next Russell & Bromley takeo being discussed?

It refers to Next pursuing a brand-only purchase of Russell & Bromley’s intellectual property, while a partner handles the retail estate. The aim is to keep the brand trading online and via wholesale, without taking on long store leases. Investors care about deal terms, timing, and how quickly sales can migrate to Next’s channels.

What could happen to stores and jobs under this plan?

Press reports suggest up to 37 stores could close, putting around 450 roles at risk during consultation. Retail Realisation is expected to manage the shop estate, while Next focuses on the brand’s IP. Final outcomes will depend on lease exits, stock clearance, and whether any locations are retained under different formats.

How might this affect Next’s earnings outlook?

Short term, expect one-off costs and limited contribution during transition. Medium term, margins can improve if sales shift to online and wholesale with disciplined pricing and low returns. Any change to Next profit guidance will likely depend on traffic migration, repeat rates, sourcing terms, and speed of the post-deal relaunch.

What are the main risks for investors to watch?

Execution risk on brand transition, supply stability, and sizing or returns. There is also timing risk if approvals, consultations, or inventory work take longer. If markdowns rise or traffic fails to migrate, earnings could lag. Monitoring early sell-through, returns, and margin mix will be essential in the first two seasons.

Global Market Insights

NXT.L Stock Today: January 12 Next targets Russell & Bromley brand deal

ByHuzaifa Zahoor January 12, 2026January 12, 2026

Next Russell & Bromley takeo‌ is in focus for UK investors today as Next pursues a brand-only purchase while partner Retail Realisation handles stores. The plan could close 37 shops and put about 450 jobs at risk, shifting value to the label’s IP and online sales. After a strong Christmas update and higher Next profit guidance, this move fits the group’s brand roll-up strategy. We outline the potential structure, earnings swing factors, and the milestones to watch for NXT.L in the coming weeks.