UK Trustpilot Forecasts 20% Annual Revenue Growth Driven by Strong Bookings
In 2025, Trustpilot is turning heads with a bold growth outlook. The UK-listed review platform has reported strong bookings and rising revenue that point to around 20% annual growth in sales. Trustpilot’s bookings, the total value of contracts signed, climbed nearly double digits in the first half of 2025 compared to a year ago. This steady rise shows companies are investing more in Trustpilot’s tools to manage customer feedback and build trust online.
Unlike many tech firms that struggle to predict the future, Trustpilot’s SaaS model gives it clearer visibility into future revenue. With bookings up and more businesses signing longer contracts, analysts see confidence building around the company’s forecast.
Let’s explore why this growth matters, how Trustpilot’s strategy is working, and what it could mean for the UK tech market and investors in 2026 and beyond.
The UK Trustpilot 2024-2025 Performance Snapshot
Trustpilot delivered strong numbers as it wrapped up the 2024 financial year. The company reported expected total bookings of about $239 million, a 23% increase year-on-year. On a constant currency basis, bookings still rose around 21%, showing real demand across markets. Annual recurring revenue also climbed about 21%, reaching roughly $231 million.
Revenue for the year was expected to $211 million, up nearly 20% from 2023. Trustpilot attributed this growth to product upgrades and better pricing plans that appealed more to business users. These results came from Trustpilot’s 16 January 2025 trading update and showed significant operational progress.
Looking at the first half of 2025, Trustpilot continued this momentum. In its 15 July 2025 trading update, the company indicated $140 million in bookings, a 19% rise from the first half of 2024. This improved performance was broad, with the UK up around 15%, Europe and ROW up about 19%, and North America up 18%. Revenue also grew about 21% to $123 million, and annual recurring revenue jumped approximately 29%, showing the strength of recurring contracts. Trustpilot even upgraded its full-year margin guidance amid strong cash flow.
These figures matter because bookings help steer revenue expectations. Trustpilot’s hopeful forecast for about 20% revenue growth in 2025 has roots in these strong bookings trends.
Why Trustpilot Bookings Growth Translates to Revenue Forecasts?
Bookings refer to the value of contracts that customers sign during a period. In a SaaS business like Trustpilot, bookings matter even before revenue is booked. A contract signed today becomes revenue over future months as services are delivered. So solid bookings point to higher future revenue.
For Trustpilot, the rise in bookings early in 2025 means the company has more recurring income locked in. Trending bookings growth across regions shows the company’s platform is gaining trust from a range of businesses. The UK figures, though slightly lower in constant currency compared with other regions, still reflect healthy demand. More bookings mean more steady services to deliver. Trustpilot’s model turns these contracts into subscription income over time, which makes revenue more predictable.
Market & Competitive Context of the UK Trustpilot
Trustpilot’s performance comes amid broader market shifts. Analysts from major banks have flagged the platform as an attractive pick in the growing SaaS space. One investment bank noted that Trustpilot stock might be undervalued after periods of share price weakness. This view reflects investor belief that the company’s revenue growth and profitability can improve over time.
On the wider stage, customer review and reputation services have become more essential. Businesses now lean on online feedback tools to build trust with users. Trustpilot’s network of reviews helps companies gather consumer sentiment and improve visibility. This niche gives the company a competitive edge in the reputation management sector.
Overall, strong bookings and SaaS momentum help place Trustpilot alongside other tech companies that are growing not just with users but with steady contract revenue.
Strategic Drivers Behind the UK Trustpilot Forecast
Product Innovation and Enterprise Focus
Trustpilot has worked on tools that help larger customers get more value. Enhancements in analytics and review insights give companies more actionable data. These features help keep customers engaged and willing to renew higher-tier plans. Enterprise clients often pay more for advanced tools, lifting average revenue per account.
Geographic Expansion
The company does business across the UK, Europe, and North America. Each region has shown steady growth. While the UK is a major contributor, demand in North America has been particularly strong, helping boost overall bookings. Trustpilot’s services continue to attract customers across borders.
Profit Margins and Cash Flow
Trustpilot raised its adjusted EBITDA margin guidance for 2025, signaling better profitability potential as the business scales. The company’s cash flow also improved, allowing it to invest in operations and share buyback programs. These shifts support the sustainability of growth patterns seen in bookings and revenue.
Recurring Contract Strength
With annual recurring revenue rising faster than total revenue, Trustpilot’s business shows solid subscription strength. This trend matters because revenue that repeats annually gives more clarity about future income.
Risks and Considerations for Trustpilot
Despite strong indicators, challenges remain. Trustpilot’s stock has seen periods of volatility, which underscores the risk of market sentiment shifting against tech stocks. High churn or slower contract renewals could reduce the expected revenue lift from bookings. Competitive pressures from other reputation management tools also persist, with rivals constantly improving their offerings.
Even so, Trustpilot’s bookings trajectory and SaaS model give it a structural advantage. Predictable subscription income and diversified region performance help smooth out short-term uncertainties.
Conclusion: What This Forecast Means for Stakeholders
Trustpilot’s forecast of around 20% revenue growth in 2025 reflects more than just optimism. It matches strong bookings growth and recurring revenue trends seen early in the year. Solid demand across regions, enterprise client gains, and improved margins all point to a company strengthening its SaaS footing.
For investors, the outlook shows potential tech value and recurring revenue strength. For businesses using Trustpilot, the company’s growth suggests continued investment in platform tools and services. As the review and reputation management market evolves, Trustpilot’s bookings progress and strategy could keep it on a growth path in the years ahead.
Frequently Asked Questions (FAQs)
Yes. In January 2025, Trustpilot said revenue is expected to rise about 20 percent, backed by strong bookings and higher recurring contracts across its main business markets.
In July 2025, Trustpilot reported higher UK bookings because more firms signed longer plans to manage online reviews, customer trust, and brand image on its growing platform.
As of July 2025, Trustpilot shows rising recurring revenue and solid bookings, but market risks remain. Many investors view it as a growing SaaS firm with moderate long-term potential.
Disclaimer
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
