January 15: Aussie Amplify Fast-Tracks Broker Ownership, FY26 Push

Australia’s mortgage broker sector enters FY26 with a bold shift. Aussie, part of Lendi Group, launched its Amplify program to move salaried and mobile brokers into ownership with day-one support after a record FY25. New MFAA guides highlight recruitment standards, professionalism and cyber risks. With brokers writing 77.6% of new home loans, we expect higher lender acquisition costs and more scale plays from aggregators. Here is what this means for investors watching the housing credit cycle. We cover growth, compliance and margin impacts across banks and non-banks.

Aussie Amplify: Ownership from day one

Aussie’s Amplify program moves salaried and mobile brokers into business ownership with day-one mentoring, marketing and compliance support after a record FY25. The company says the plan will expand its footprint and improve productivity across the network. Details were outlined in industry coverage here: Aussie launches new broker growth program. For a mortgage broker, early ownership can build recurring trail income sooner and align incentives with client outcomes.

Ownership can lift lead conversion, reduce churn and improve lender relationships. It may also help recruitment in a tight talent market by offering clear equity pathways. For the mortgage broker channel, that can mean better client continuity and stronger compliance culture. If Amplify scales, expect more volume consolidation under larger shops, which could shift bargaining power with lenders and tech partners during FY26.

MFAA guides: talent, standards and cyber

The MFAA released two guides that focus on recruitment quality, ongoing education and ethical standards, reflecting rising expectations for brokers. The resources highlight how firms can source, train and supervise new entrants amid growth. See coverage here: MFAA reveals biggest challenges facing brokers with release of two new guides. For every mortgage broker, codifying processes can speed onboarding and reduce compliance risk.

Cyber and data handling are now core to client trust. MFAA guidance flags phishing, supplier breaches and device hygiene as material threats. We expect aggregators to invest more in shared security tools, audits and breach response playbooks. For a mortgage broker office, basic steps like multi-factor authentication, encrypted document exchange and role-based access can cut incident risk and improve insurer assessments.

Broker share and FY26 economics

Brokers wrote 77.6% of new Australian home loans, a level that makes distribution strategy critical for banks and non-banks. Higher broker penetration usually lifts acquisition costs per funded loan but can raise conversion quality and cross-sell potential. Lenders that sharpen turnaround times, pricing discretion and policy clarity should defend volume without margin shocks. That benefits clients and the mortgage broker channel alike.

As more volume flows through large groups, scale can spread compliance overhead and fund better tech stacks. We expect more partnerships or bolt-ons among aggregators and fintech vendors to offer CRM, data and payment tools. For a mortgage broker business, joining a scaled group can lower unit costs and improve lender access, though it may limit branding and pricing independence.

Investor lens: where value may build

If lender acquisition costs rise, we may see tighter discretionary pricing and more targeted cash-back offers. Banks with strong broker support teams could protect share without heavy discounting. Non-banks may lean on speed and policy niches. Watch net interest margins, arrears trends and retention programs. A resilient mortgage broker channel can stabilise flows even as refinance volumes slow.

Investors can map exposure across retail banks, non-bank lenders, listed property trusts tied to housing turnover, and software providers that serve brokers. Private equity may target mid-size aggregators to build national platforms. For now, assess unit economics, broker satisfaction scores and capital buffers. Strong cash generation plus a sticky mortgage broker network score well in this phase.

Final Thoughts

Aussie’s Amplify program and the MFAA’s new guides point to a more professional, scaled and resilient broker channel in FY26. With brokers already writing 77.6% of new loans, lenders must compete on speed, clarity and consistency, not just price. We expect higher acquisition costs to force sharper segmentation and a lift in service standards across the value chain.

For investors, focus on four signals: broker satisfaction trends, approval turnaround times, retention rates and unit economics after acquisition costs. Businesses that combine disciplined pricing with productive broker partnerships should protect margins through the cycle. For a mortgage broker business, ownership pathways and stronger cyber controls can improve durability. The near-term setup favors scaled platforms and lenders that execute cleanly, while smaller operators may seek alliances to stay competitive. Keep an eye on regulatory updates and RBA communication, which can sway credit demand and pricing discipline. Portfolio mix toward lower-risk owner-occupiers and offset utilisation may also influence funding needs. Position for quality, not absolute volume, until conditions and confidence broaden.

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The content shared by Meyka AI PTY LTD is solely for research and informational purposes.  Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.