Everstone Combines Wingify and AB Tasty to Build $100M+ Digital Experience Platform

Everstone is at the centre of a major shift in digital technology today. The Singapore-headquartered investment firm has combined two global software businesses, India’s Wingify and France’s AB Tasty, to create a powerful digital experience platform that now earns over $100 million in annual revenue. This merger marks a key moment in the SaaS (Software-as-a-Service) world. Companies everywhere want better tools to test, personalise, and improve customer experiences online. Everstone’s new platform aims to deliver exactly that, in a single place.

Who is Everstone?

• Everstone: Investment firm: Everstone is a private equity firm focused on tech and growth-stage companies.
• Target market: The firm focuses on mid-market businesses that can scale globally.
• Growth strategy: Everstone supports companies beyond funding. It helps build lasting platforms.
• Deal strategy: Everstone is merging Wingify and AB Tasty to build a stronger digital experience platform.
• SaaS focus: The deal strengthens Everstone’s presence in SaaS as companies move online.

About Wingify

• Wingify product: Wingify is best known for VWO (Visual Website Optimizer).
• Main function: VWO helps businesses run A/B tests and optimize digital experiences.
• Company age: Wingify was founded in 2010.
• Global presence: Before the merger, it served over 3,000 brands worldwide.
• Everstone investment: Everstone acquired a majority stake in Wingify in 2025 for about $200 million.
• Business strength: VWO helps teams learn what works and act on insights fast.

About AB Tasty

• AB Tasty origin: AB Tasty was founded in 2014 and is based in Paris.
• Main focus: It focuses on experimentation and personalization.
• Real-time personalization: It helps brands tailor customer experiences in real time.
• Customer base: It is trusted by over 1,000 global brands.
• Value proposition: AB Tasty helps teams deliver personalized journeys and dynamic feature updates.
• Complementary fit: Its tools match Wingify’s strengths well.

The Merger: What’s Changing?

• Main goal: Everstone is combining both companies into one digital experience platform.
• Revenue target: The combined business is expected to generate over $100 million in annual revenue.
• Customer base: It will serve more than 4,000 customers globally.
• Leadership: Sparsh Gupta, Wingify co-founder, will become CEO of the combined company.
• Leadership roles: Wingify’s Ankit Jain will be CTO. AB Tasty co-founders will also lead key roles.
• Product stack: The new platform will include testing, personalization, analytics, and AI tools.
• Expansion funding: Everstone is investing significant capital for growth and integration.

Why a $100M+ Digital Experience Platform Matters

• Market need: Businesses want fewer tools and more integrated solutions.
• Demand reason: Companies want real-time testing and personalization without multiple vendors.
• Strategy goal: The combined platform aims for market leadership through deep experimentation and AI insights.
• Global demand: Most revenue comes from North America and Europe, showing global growth.

Impact on Customers & the Market

• Customer benefit: Users will get unified tools for testing and personalization.
• Team efficiency: Teams like marketing and product will work together smoothly.
• Market competition: The platform may challenge Optimizely, Bloomreach, and Adobe.
• Industry trend: The deal signals more consolidation in SaaS and AI readiness.

Challenges and Risks

• Integration challenge: Merging two companies needs alignment in culture and tech.
• Customer trust risk: Any disruption may affect customer trust.
• AI expectation: There is pressure to deliver strong AI capabilities quickly.
• Competition risk: Larger competitors may respond fast, increasing pressure.
• Growth balance: Everstone must balance growth with stability to retain customers.

Conclusion

Everstone’s move to combine Wingify and AB Tasty is a clear signal of how the digital experience industry is evolving. This merger is not just about growing revenue; it is a strategic step toward building a unified platform that brings experimentation, personalization, and AI-driven optimization together. In today’s digital world, brands no longer want to manage multiple tools. They want a single integrated system that works smoothly. Everstone’s decision addresses this demand directly. The real test now will be whether the combined platform can deliver a seamless experience for customers and strengthen its position against competitors in the market.

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The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.