CityFibre says 70% of broadband switchers choose its network

CityFibre has quickly become one of the biggest names in the UK broadband market. In January 2026, the company revealed a striking figure: about 70% of households that switched broadband providers where CityFibre is available chose its network. That’s a big deal in a competitive industry dominated by big players like BT and Virgin Media O2. This shows CityFibre isn’t just growing, it’s becoming a popular choice for people seeking faster, more reliable internet.