Why did Shiseido shares hit a 15-month high today?

Shares rallied after the company guided to FY2026 net profit of ¥42 billion, flipping from a FY2025 net loss of ¥40.6 billion. Both actuals and outlook beat consensus, which reset expectations. The news drove strong demand on the TSE Prime and lifted confidence in a multi-year earnings recovery.

Is the recovery already priced into Shiseido shares?

Some of it is. Valuation has expanded with the move, while trailing P/E is still negative and P/B near 2. Execution on margins and cash flow will decide the next leg. Short-term indicators show froth, so investors may prefer staged entries or dips while monitoring delivery against guidance.

What are the key catalysts to watch next?

The next checkpoint is earnings on May 8, 2026. Focus on gross margin progress, SG&A control, and cash conversion versus the FY2026 net profit plan. Any updates on demand trends, channel inventory, and travel retail will also guide revisions to estimates and sentiment in Japan cosmetics stocks.

How does Shiseido compare to other Japan cosmetics stocks now?

The guidance beat improves the sector mood, but each company faces different mix and channel exposures. If peers also raise outlooks, multiples can hold. If not, leadership may stay narrow. Watch inbound demand, marketing efficiency, and inventory quality across names before making portfolio changes.

Global Market Insights

4911.T Stock Today: February 12, Guidance Beat Lifts Shares to 15-Month High

ByDanny Kontos February 12, 2026February 12, 2026

Shiseido stock price surged to a 15-month high in Tokyo on February 12 after FY2025 results and FY2026 guidance beat expectations. Management projected FY2026 net profit of ¥42 billion, a sharp swing from last year’s ¥40.6 billion loss. The positive surprise signals an earnings inflection after two loss-making years and supports a rapid re-rating in the shares. For Japan investors, the move resets expectations across cosmetics names and highlights improving visibility. We break down what drove the spike, the outlook, and practical levels to watch for the next leg.