What is influencer marketing?

Influencer marketing is a strategy where brands collaborate with social media creators to promote products and build trust with their audience.

Why do 95% of buyers check influencer picks?

Buyers trust influencers’ recommendations as authentic guidance before making purchase decisions, making influencers key to product discovery.

Which platforms are best for influencer marketing?

Instagram, TikTok, YouTube, and Facebook are top platforms where influencers engage audiences and drive purchases.

What is the main benefit of influencer marketing for brands?

It increases brand visibility, builds credibility, and drives higher engagement and sales compared to traditional advertising.

Business

95% of Buyers Check Influencer Picks, Highlighting Influencer Marketing Impact

ByAyesha Sadeeqa February 5, 2026February 5, 2026

Influencer marketing isn’t just a buzzword anymore; it’s a force reshaping how people discover and buy products. A recent report found that 95% of shoppers who bought a product recommended by an influencer usually do extra research before buying, showing that influencers don’t just spark interest; they start the shopping journey.

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Business

Flipkart’s Super.money Partners with Kotak811 to Reward Free UPI Payments
ByAmna Habib October 29, 2025October 29, 2025

In a strong move within the Indian digital payments space, Flipkart’s fintech arm Super.money has announced a strategic partnership with Kotak811 (by Kotak Mahindra Bank) to launch a combined offering of free UPI payments, savings and fixed-deposit features. Continue Reading on Meyka This article is available in full on our main platform. Get access to…

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Business

Ayush Sector Growth: Industry Session Unveils Key MSME Opportunities
ByAmna Habib July 17, 2025July 17, 2025

India’s ancient healing system is now finding a modern path to success. The Ayush sector, which encompasses Ayurveda, Yoga, Unani, Siddha, and Homeopathy, is evolving into more than just traditional wisdom. It is now seen as a strong pillar for economic growth. In a recent industry session, experts and officials explored how this sector is…

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Business

Trace Gallagher: Anna Paulina Luna Case Highlights Silence Until It Was Too Late
ByAyesha Sadeeqa September 11, 2025September 11, 2025

In the fast-paced world of politics, silence can be as powerful as speech, sometimes more so. Rep. Anna Paulina Luna, a Republican from Florida, recently found herself at the center of controversy when her actions during a moment of silence for conservative activist Charlie Kirk sparked national attention. Fox News anchor Trace Gallagher provided in-depth…

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Business

Amazon Layoffs: 16,000 Employees Affected Amid Business Growth
ByZehra Naz January 29, 2026January 29, 2026

In a surprising move on January 28, 2026, Amazon announced it will cut about 16,000 corporate jobs worldwide, its second major round of layoffs in just three months. This comes even as the company continues to report strong business performance and invests heavily in emerging technologies. Continue Reading on Meyka This article is available in…

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Business

Trump Tariff Revenue Slips: What This Means for Trade Policy
ByAyesha Sadeeqa December 11, 2025

Tariff revenue has become a major topic in U.S. economic debates. In recent years, the U.S. government under President Donald Trump raised tariffs sharply on imports from China, the EU, Canada, Japan, and other trading partners. These tariffs were meant to protect U.S. industries and raise money for the federal government. But recent data show…

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Business

ANZ Fined: ANZ Faces $160M AND Fine Over Rule Breaches
ByAyesha Sadeeqa September 15, 2025September 15, 2025

Australia’s ANZ Bank has agreed to pay about AU$240 million (roughly US$160 million) after admitting to multiple serious rule breaches. Nearly 65,000 customers and the government were affected. The misconduct includes misleading the government in a bond deal, failing to refund fees charged to deceased customers, ignoring hardship notices, and giving wrong info about savings…

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