9735.T Stock Today: December 31 — Setagaya Case Spurs Home-Security Demand
Secom stock is in focus today as Japanese media revisit the Setagaya family murder 25th anniversary, renewing debate on Japan home security. We see potential for sentiment-driven inquiries for Secom and ALSOK, even without company updates tied to the case. Price and technical levels matter into year-end. We review valuation, momentum, and risk-reward on Secom and ALSOK stock, plus what data to watch in January to confirm any uplift in residential alarms, monitoring, and patrol services.
Public Safety Spotlight: What the Setagaya Anniversary Signals
Media features around the Setagaya family murder are trending, with police calls for information and survivor appeals covered nationally. Such attention often revives household discussions on locks, cameras, and monitoring. No company has issued updates tied to today’s coverage, but search interest and inquiries can rise after high-profile cases. See reporting here: source.
Event-driven demand typically shows first in web traffic, call-center questions, and short-cycle add-ons like cameras or panic sensors. This can support Japan home security leaders in the near term, including Secom and ALSOK, if inquiries convert to installs. Authorities and families again urged swift resolution today, keeping the case in headlines. Coverage: source.
Secom: Price, Fundamentals, and Signals
Secom (9735.T) last traded at ¥5,573, down 0.5% on the day, within a ¥5,547–¥5,618 range. Twelve‑month range is ¥4,850–¥5,895. Volume was 916,800 vs 1,138,450 average. P/E is 21.58 on EPS ¥258.28, dividend yield 1.78%, and price-to-sales 1.88. Low leverage stands out, with debt-to-equity at 0.049 and current ratio at 2.59. This quality profile can cushion Secom stock in event-led swings.
Momentum reads are balanced: RSI 55, ADX 21.9, and MACD histogram at -6.89. ATR is 85.9, and Bollinger bands sit near ¥5,365–¥5,733 with a ¥5,549 mid-line. OBV 7.31 million and MFI 40.7 suggest neutral flows. A close above ¥5,620 could target the upper band, while a slip under ¥5,540 risks a drift toward the mid-band. Headlines may sway Secom stock near-term.
ALSOK: Relative Value Check
ALSOK (2331.T) traded at ¥1,231.5, down 1.3%, within a ¥1,231.5–¥1,253.0 range. The 12‑month range is ¥987.2–¥1,264. P/E is 18.79, dividend yield 2.16%, EV/Sales 0.81, and interest coverage 20.3. Balance sheet metrics are conservative, with debt-to-equity at 0.039 and cash ratio at 1.44. This supports downside resilience if broader sentiment cools.
Technicals show a firm but moderating uptrend: RSI 53.1, ADX 38.9, MACD histogram -4.09, and ATR 19.7. Price is near the Bollinger middle at ¥1,235, with the upper band at ¥1,269 and a recent high at ¥1,264. A clean close above ¥1,255–¥1,260 could retest highs for ALSOK stock.
Scenarios, Forecasts, and What to Watch
Our model grades are constructive. Secom stock scores 76.03, grade B+, suggestion BUY, alongside an A- rating and Buy stance. Monthly fair value points to ¥5,490 with a 12‑month path near ¥5,894. ALSOK scores 78.59, grade B+, suggestion BUY, with a monthly guide at ¥1,170 and a 12‑month path near ¥988, implying potential mean reversion. Treat forecasts as directional, not guarantees.
Key confirms: media intensity on the Setagaya case, January inquiries for home systems, e‑commerce camera sales, and patrol contract additions. Track conversion rates and cancellations. Watch earnings windows next quarter for commentary. Secom’s upcoming report is scheduled for February 2026, and ALSOK’s for early February 2026. Until then, price action and order indicators will set the tone.
Final Thoughts
Media focus on the Setagaya case can nudge households to act on home security. For Secom stock, quality balance sheet, a 1.78% yield, and neutral momentum offer stability as sentiment ebbs and flows. ALSOK trades at a lower P/E and a higher yield, with a firm trend near highs. Our take: consider staggered buys on dips, then validate with January inquiry and order data. Watch breakouts above ¥5,620 for Secom and ¥1,255 for ALSOK for follow‑through. If headlines fade and demand signals cool, keep risk tight and prioritize capital preservation.
FAQs
High-profile crime coverage often prompts households to consider security upgrades. That can lift searches, inquiries, and small-ticket installs like cameras and sensors. There are no company updates tied to today’s news, but renewed attention can create short-term demand tailwinds that benefit established providers with strong brands and nationwide response networks.
ALSOK offers a higher dividend yield at about 2.16% versus Secom near 1.78%, and a lower P/E around 18.8 versus 21.6. Secom has broader diversification and very low leverage. Income-focused investors may prefer ALSOK’s yield, while quality seekers may lean to Secom’s balance sheet and scale.
Watch the Bollinger middle near ¥5,549 as a pivot. A sustained move above ¥5,620 can open a test of the upper band around ¥5,733 and the 12‑month high at ¥5,895. On downside, loss of ¥5,540 raises risk of a slide toward ¥5,500–¥5,520 where buyers recently emerged.
The link between media coverage and actual orders is uncertain. If inquiries do not convert, revenue impact may be limited. Broader market pullbacks, wage and cost pressure, or slower corporate spending could weigh on margins. Rising rates can also compress multiples for steady, cash-generative service businesses.
Disclaimer:
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
