Why did AAPL stock today move higher?

Shares rose over 3% after reports that Apple is accelerating AI wearables, including glasses, a pendant, and upgraded AirPods. The news eased recent AI-linked worries and improved risk appetite. Wedbush also reiterated an Outperform rating with a $350 target, which supported sentiment and highlighted potential upside from a clearer hardware roadmap.

What are Apple AI wearables and why do they matter?

They are devices like smart glasses, a neck-worn pendant, and next-gen AirPods that use on-device intelligence for faster, private interactions. These products can refresh hardware demand, deepen services adoption, and lift average revenue per user. If pricing and features land well, they can extend the Apple ecosystem and support long-term cash flow growth.

How can UK investors buy Apple shares after the AAPL stock today move?

Use a UK broker that offers US markets. Consider an ISA or SIPP for tax benefits, complete a W-8BEN for reduced US dividend withholding, and account for FX costs and GBP/USD risk. Many investors scale in with limit orders to manage entry points after sharp moves and volatile sessions.

What risks could weigh on Apple shares from here?

Key risks include delays or weak demand for AI wearables, margin pressure from new hardware costs, tougher competition in smart glasses and audio, and macro slowdowns that hit upgrades. Currency swings can affect UK returns. A premium valuation near 33.16x TTM earnings also raises downside if execution misses expectations.

Global Market Insights

AAPL Stock Today: February 18 – Shares Pop on AI Wearables Report

ByHuzaifa Zahoor February 18, 2026February 18, 2026

AAPL stock today is in focus after Apple shares popped over 3% on reports that the company is accelerating AI-powered wearables, including glasses, a pendant, and upgraded AirPods. Wedbush reiterated an Outperform rating and a $350 price target, keeping bullish sentiment alive despite recent AI jitters. For UK investors, this move shows how clear hardware roadmaps can lift mega-cap tech. We explain what drove Apple shares, why AI wearables matter, and how to position from the UK.