Why did Adidas stock drop today?

Adidas stock fell after a Bank of America downgrade to Underperform, with a new €160 target. The note cited fading athleisure tailwinds and possible post-World Cup demand softness. That raised concern about pricing power and margins. The reaction was sharper than the broader DAX index, as investors questioned the near-term growth path.

What is the new price target after the Bank of America downgrade?

Bank of America set a €160 price target alongside an Underperform rating. The cut reflects worries about category growth, consumer trade-down risk, and potential markdowns. The target sits below recent trading levels, so investors will look for evidence in orders, sell-through, and margins to challenge or confirm that view.

Is Adidas stock undervalued after the selloff?

Not necessarily. The shares still trade near 24x trailing earnings and roughly 77x free cash flow. That is a full multiple for a company facing cyclical questions. If margins stabilize and inventory improves, valuation could look more attractive, but near-term proof on pricing and demand would help close the gap.

What key dates should investors watch for Adidas?

The next major date is the earnings release scheduled for March 4, 2026. Before then, watch channel checks on spring/summer collections, any guidance updates, and peer results for signals on demand and markdowns. These updates can affect the Adidas share price ahead of the official report.

Global Market Insights

ADS.DE Stock Today: January 07 — BofA Double Downgrade Hits Shares

ByDanny Kontos January 7, 2026

Adidas stock fell on January 07 after a Bank of America downgrade to Underperform with a €160 target, citing fading athleisure and post-World Cup demand risks. Adidas stock (ADS.DE) traded between €165.95 and €171.30, near its 12‑month low of €150.40, while the DAX index showed relative resilience. Volume topped average as investors reassessed growth and margins. We break down the move, key technical levels, and what could drive the next leg for the Adidas share price in the coming weeks.