Aldi Revamps Private-Label Packaging as Branding Dispute Unfolds
Aldi has just announced its biggest packaging overhaul to date, putting the Aldi name on a wide swath of store-brand products while rolling out refreshed labels across many of its private lines. The move comes as a high-profile branding dispute plays out publicly, and the discounter says the redesign is driven by customer feedback and years of design work.
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