Why did Amazon stock today bounce after a nine-session slide?

Two forces lined up. First, technicals turned supportive after a sharp drawdown, with traders citing short-term oversold readings and a crowded negative tape. Second, investors reassessed AI spend fears and found the selloff excessive relative to long-term AWS demand. The rebound looks like bargain hunting and short covering, not a fundamental reset. Follow-through still matters.

Is the Amazon AI capex plan good or bad for shareholders?

It can be very good if spend translates into durable AI revenue, higher AWS utilization, and stronger margins. The risk is timing. Current metrics show heavy reinvestment and thin free-cash-flow yield, so results must improve. We want clearer payback windows, rising cash conversion, and evidence that AI services boost customer spend before assigning higher confidence.

What technical levels matter for Amazon stock today?

We’re watching the 50-day moving average near 230 and the 200-day near 224 as important reference areas. A decisive close above the 50-day would strengthen the bull case. Volatility is elevated, with ATR around 5. That argues for staggered entries and disciplined stops while confirmation builds above resistance.

How should Canadian investors manage currency risk with Amazon stock today?

Decide if you want USD exposure. If not, consider CAD-hedged funds or partial hedges to reduce FX swings. Holding USD cash flows, staggering buys, and using limit orders can also help. Align your approach with TFSA or RRSP goals, your time horizon, and the role US megacap tech plays in your broader portfolio.

Global Market Insights

AMZN Stock Today, February 17: 9-Day Slide Ends amid AI Capex Jitters

ByHuzaifa Zahoor February 18, 2026February 18, 2026

Amazon stock today snapped a nine-session losing streak with a gain of a little over 1% as markets reassessed AI spending fears and technicals. The bounce follows more than $450 billion in market value wiped out during the slide, putting the stock in prove-it mode. We break down what drove the move, how Amazon AI capex shapes free cash flow, and the AWS growth outlook. Canadian investors will also find practical guidance on currency, timing, and levels to watch.