What is Bucket Listers and why did MARI buy it?

Bucket Listers curates local experiences like pop-ups, food events and seasonal activities in major US cities. MARI bought a majority stake to connect that discovery audience to tickets for shows and owned events. The goal is higher conversion, lower customer acquisition costs and more repeat purchases across TodayTix Group and marquee properties.

How does this affect TodayTix Group customers?

Customers should see more relevant recommendations and bundles tied to city guides and seasonal lists. Expect targeted offers, smoother checkout and curated collections around holidays, festivals and sports weeks. If executed well, it means better seat discovery, occasional perks and more options that match interests and budgets without extra search time.

What risks should investors consider?

Integration risk is primary, including data interoperability and content quality. Traffic reliance on social platforms can add volatility. Pricing and fee transparency matters for retention. Event safety costs and regulatory attention on ticketing practices can pressure margins. Balanced acquisition channels and clear customer policies help reduce these risks.

What indicators should we watch in 2026?

Track monthly active users for Bucket Listers, conversion into ticket purchases, repeat rates and partner additions per quarter. Watch sponsorship and membership tests for margin lift. Monitor seasonal performance during spring and summer. If acquisition costs fall while engagement rises, the strategy is working and the platform gains leverage.

Global Market Insights

Ari Emanuel’s MARI Buys Bucket Listers on February 07 to Scale Live Events

ByDanny Kontos February 7, 2026February 7, 2026

Ari Emanuel moved again in live entertainment. On February 7, MARI acquired a majority stake in Bucket Listers to scale discovery, ticketing and attendance across US cities. The deal adds a local experiences platform next to TodayTix Group, the Miami Open and Frieze, building a stronger pipeline from inspiration to purchase. For US investors, this signals faster live events consolidation and new ways to monetize demand. We break down the strategy, where value may accrue and what to watch next.