Why is the ASICS stock price in focus today?

Investors are watching the shares after record FY2025 results, a raised dividend to ¥38, and FY2026 net profit guidance up 11.4% above market views. Strong Onitsuka Tiger and SportStyle demand, plus steady inbound sales, improve confidence in growth, which can support sentiment and price action today.

What drove ASICS’s record profit in FY2025?

Premium mix from Onitsuka Tiger and SportStyle, better pricing, and solid inbound demand boosted revenue and margins. Operational discipline helped as well. Sales exceeded ¥800 billion, while lifestyle categories gained share. This higher quality growth base positions the company to pursue another record in ordinary profit in FY2026.

How does the dividend hike affect the investment case?

The dividend increase to ¥38, up ¥10, improves total return potential and signals confidence in cash generation. It broadens the appeal to income screens without constraining reinvestment in product and marketing. A growing payout can also anchor valuation, which may stabilize the ASICS stock price during risk‑off periods.

What are the key risks to the ASICS stock price outlook?

Watch for wholesale reorder timing, lifestyle demand normalization, China recovery pace, and any slowdown in inbound traffic. Currency swings affect reported revenue and input costs. Inventory discipline and gross margin trends in the next update are critical markers for whether guidance can be met or exceeded.

Global Market Insights

ASICS Stock Today, February 14: Record Profit, Dividend Hike Lift Outlook

ByHuzaifa Zahoor February 14, 2026February 14, 2026

ASICS stock price is in focus today after the company posted record FY2025 results and raised its dividend. Sales exceeded ¥800 billion, powered by strong Onitsuka Tiger and SportStyle demand plus solid inbound spending. Management guided FY2026 net profit up 11.4% and flagged another record in ordinary profit. The dividend was lifted to ¥38, up ¥10. For Japan investors, these updates support a stronger near‑term setup as markets price in double‑digit growth in Europe and North America. We break down what to watch next for the shares.