Bain Capital to acquire South Korean activewear firm Echo Marketing in $344 million deal

In a major cross-border deal, Bain Capital has agreed to buy South Korean activewear company Echo Marketing for about $344 million. Announced on January 2, 2026, the deal shows Bain Capital’s growing focus on Asia’s fast-expanding retail and lifestyle market. We from the business world see this move as a clear sign that investors are backing strong local brands with global growth potential and solid digital reach.