Why is ZunaBet seen as a threat to Bet365 in 2026?

ZunaBet mixes a 11,294-game library with broad esports, crypto-only payments, and up to 20% rakeback. That creates steady value and fast payouts. Bet365 still leads in trusted markets and service, but if users prize payout speed and predictable rewards, share can shift toward crypto-first platforms.

How do rakeback and promos change sportsbook loyalty?

Rakeback pays a clear percentage over time, which can boost session length and repeat play. Rotating promos spike activity for a few days, then fade. If users prefer consistent value and fast withdrawals, rakeback can lower churn. Operators that rely on short-term bonuses may face higher retention costs.

What payment and tax factors matter for Indian users?

UPI and INR wallets are simple, but withdrawals can be slower. Crypto-only platforms settle faster yet require exchange on-ramps and careful records. India taxes crypto gains at 30% and many transfers have 1% TDS, so users should track costs and compliance. Simpler cash-in and cash-out often wins.

What signals show if Bet365 is defending market share?

Watch monthly actives, average margin per user, and promo expense as a percent of handle. Rising fiat deposits, faster withdrawals, and better esports coverage help. If churn falls and payout times narrow, Bet365 is holding ground. If crypto deposits and rakeback-driven play rise, pressure is increasing.

Global Market Insights

Bet365 on March 9: Crypto-Native ZunaBet Threatens Market Share

ByDanny Kontos March 9, 2026March 9, 2026

Bet365 faces a new kind of rival this March as crypto-first ZunaBet expands fast. The challenger offers a 11,294-game library, wide esports lines, crypto-only payments, and up to 20% rakeback. For Indian users used to UPI and INR wallets, this new mix looks fresh. For investors, it signals a shift in sportsbook loyalty, retention costs, and payment economics across global markets in 2026. We outline where Bet365 still leads, where ZunaBet’s crypto casino model shines, and which data points matter. Our lens is risk and return, so portfolios can react early, not late.