What does the BrewDog sale involve?

BrewDog has hired AlixPartners to run a structured process. Options include new investment, a full sale, or a break-up of assets. Operations continue while bidders review data. Investors should watch who joins the short list, the mix of strategic and private equity interest, and whether financing terms look firm.

Could BrewDog be broken up, and what might that mean?

A break-up could separate brewing, bars, and international units. This might raise total value if different buyers pay more for parts. Risks include higher overheads, complex leases, and new service agreements. Value depends on clean separation plans, licence terms, and whether core brand rights stay with the most capable operator.

Who are the likely bidders for BrewDog?

Potential bidders include global brewers seeking premium brands, UK pub groups looking for bar synergies, and private equity funds focused on cash flow. Some may propose joint bids with lenders. Others could favour parts of the business if a break-up proceeds, especially bars or specific regional brewing assets.

What should UK investors watch next?

Track initial interest, the quality of non-binding offers, and any updates on trading momentum. The shortlist and due diligence access will signal bid seriousness. Also watch debt financing costs and covenants, which can affect price and terms. Final outcomes will guide UK beer M&A valuations for 2026 across comparable craft assets.

Global Market Insights

BrewDog Sale, February 15: AlixPartners Tapped as Break-Up Mulled

ByDanny Kontos February 16, 2026February 16, 2026

The BrewDog sale is now formal, with AlixPartners hired to run a structured process that could lead to fresh capital, a full exit, or a BrewDog break-up. Operations continue while options are tested, which matters for lenders, suppliers, and rivals. For UK investors, this is a live read on craft beer valuations and UK beer M&A. We outline what AlixPartners’ mandate means, likely scenarios, bidder focus areas, and the wider sector impact.