Can Aviva Share Reach 800p? Analysts Weigh in on the Potential Rally
As of 13 November 2025, Aviva shares trade around 660 pence, sparking a question: can they hit 800 pence anytime soon? Analysts of the UK insurer have placed that target on the table, and investors are watching closely. The company has delivered strong trading updates, including growth in general insurance premiums and rising assets under management.
But reaching 800p isn’t just a matter of goodwill; it demands solid earnings, favourable market sentiment, and risk-management success. In this article, we’ll explore the drivers that could fuel a rally, the obstacles that stand in the way, and whether the 800p mark is realistic or just wishful thinking.
Where Aviva Share Stands Now?
As of 13 November 2025, Aviva shares traded near 660 pence. This move followed a broad trading update and a set of refreshed medium-term targets from management. The group said it is on track to meet its 2026 goals one year early and then raised its ambitions for 2026-2028. The targets include about 11% operating EPS CAGR to 2028, an IFRS return on equity above 20% by 2028, and cumulative cash remittances north of £7 billion in the 2026-2028 window. These are material improvements to the company’s outlook.

Aviva has shifted its business mix. A larger share of profit now comes from capital-light lines such as wealth and retirement. That reduces sensitivity to large underwriting shocks. The insurer has also run meaningful capital returns in recent years. Buybacks and higher dividends have been part of the playbook. That track record helps explain why some brokers put ambitious upside on the stock.
Where does the 800p Target come from?

The 800p figure has appeared in broker commentary and media pieces as an upside scenario rather than the consensus view. Coverage shows a range of analyst targets. The one-year average target among analysts sits in the high 600s. A few houses sit well above that, and one or two note an 800p high case if execution and markets cooperate. The headline 800p claim is therefore a high-end projection. It is not the mean expectation.
Bull Case: How Aviva could Reach 800p?
For Aviva to hit 800p, three things must happen together. First, operating profit and EPS must keep growing at or above the new medium-term pace. The group’s own targets imply stronger profits from both insurance underwriting and wealth management. If actual EPS follows management guidance, that supports a higher share price. The market will reward visible, repeatable growth.
Second, capital returns need to stay meaningful. Sustained buybacks or special returns reduce share count and lift per-share metrics. Aviva has used buybacks before and can scale capital returns if Solvency and cash generation remain robust. That dynamic is a classic route to faster share appreciation for large insurers.
Third, sentiment in the sector must stay supportive. Insurer valuations depend on rates, inflation expectations, and investor appetite for financial stocks. A rising interest-rate backdrop that lifts investment yields and a calm claims environment would help margins. If peers rerate up and Aviva keeps delivering, the multiple could expand to a level consistent with an 800p price.
Bear Case: Obstacles to 800p
There are clear blockers. One is a macro weakness. A UK or global slowdown would hit premium volumes and wealth flows. Lower investment returns or sudden market shocks make insurers more cautious on buybacks and dividends. Claims inflation is another risk. Severe weather or an unusually costly underwriting year would dent profits and capital.
Valuation risk also matters. Even with strong execution, multiples can compress. Investor focus may shift away from cyclicals. If peers trade at lower multiples, Aviva’s multiple could follow. That alone can keep the price well below 800p despite higher EPS. Finally, any failed M&A or integration setback would reduce investor confidence. Past attempts to expand or buy assets can create deal risk and distraction.
Valuation and Simple Scenario Math
Current price near 660p implies a ~21% gain to reach 800p. That gap can come from two levers: earnings growth and multiple expansion. For example, if the current consensus EPS supports a 660p valuation at a given P/E, then either EPS needs to rise by roughly 21%, or the P/E must increase by about 21%, or a mix of both.
Given Aviva’s new target of ~11% EPS CAGR through 2028, hitting 800p within a year would likely require some multiple expansion plus visible upside to the EPS path. If EPS growth accelerates beyond targets, the path to 800p becomes easier. Use the latest broker median and high targets to test specific numeric scenarios.
Technical and Market-Structure View
The chart shows a recent range between roughly 600p and 700-690p in early November 2025. A decisive break above the recent multi-week highs would signal buyer conviction and could draw momentum players. Liquidity around the 650-700p zone is significant because many funds and stop orders cluster near round numbers. That makes the move to 800p more of a trending event than a single-day jump.
What Analysts Actually Say?
Analyst coverage is diverse. The one-year average target in late October was around 689p. Several firms remain cautious and sit in the mid-600s. A handful of brokers offer a much higher upside in a best-case scenario. Commentary after the 13 November trading update notes that management’s raised targets are positive but that market reaction can be muted in the short term. Investors should treat the 800p figure as an optimistic scenario.
Practical Investor Takeaways
Monitor three items closely. First, upcoming quarterly and full-year results for signs of EPS beats and higher cash remittances. Second, capital actions: any extension or increase of buybacks and clear dividend guidance matter a lot. Third, claims and investment returns: large catastrophe losses or a sharp fall in yields would change the story quickly. If these moving parts stay positive, the high-end targets become more plausible. If one or more turn negative, the market may price in a lower future.
Bottom Line
An 800p Aviva shares is possible. It is not the consensus. Hitting that mark requires sustained EPS growth, continued capital returns, and favourable market sentiment. Short-term dips may occur even if the long-term case remains intact. Investors should balance the upside scenario against clear macro and underwriting risks. Watch the next set of quarterly updates and any capital return announcements to judge if the stock is on the path toward 800p.
Frequently Asked Questions (FAQs)
As of 13 November 2025, most analysts set Aviva’s target near 690 pence, while a few optimistic forecasts reach 800 pence, depending on earnings growth and market trends.
Aviva could touch 800 pence if profits keep rising and markets stay stable in 2025, but many analysts see it as an upper-range goal, not a guarantee.
After the November 2025 update, Aviva showed steady growth and strong returns. It looks stable for long-term investors, though results still depend on the wider economy.
Disclaimer: The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.