CityFibre says 70% of broadband switchers choose its network
CityFibre has quickly become one of the biggest names in the UK broadband market. In January 2026, the company revealed a striking figure: about 70% of households that switched broadband providers where CityFibre is available chose its network. That’s a big deal in a competitive industry dominated by big players like BT and Virgin Media O2. This shows CityFibre isn’t just growing, it’s becoming a popular choice for people seeking faster, more reliable internet.
What CityFibre Is Saying
- CityFibre growth: CityFibre says 50,000+ new customers joined each month in Q4 2025.
- Annual growth: This marks a 112% jump compared to 2024.
- Why the jump: Sky started offering broadband on CityFibre’s network, boosting demand.
- Business model: CityFibre builds the network but does not sell directly to consumers.
- Partners: ISPs like Sky, TalkTalk, and Vodafone use CityFibre’s network to sell plans.
Why Switchers Prefer CityFibre
- Speed advantage: CityFibre uses full-fibre (FTTP), offering faster download and upload speeds than copper.
- Better stability: Fibre uses light signals, making it more reliable than old copper lines.
- Value for money: Lower maintenance costs allow ISPs to offer better deals.
- Network growth: CityFibre now reaches millions of UK homes, and the number is rising.
- Switching trend: 70% of switchers choose CityFibre where it is available.
The Bigger Market Context
- Market shift: UK broadband is moving from copper to full-fibre networks.
- Government push: The UK government supports full-fibre rollout nationwide.
- CityFibre status: CityFibre is now the largest independent full-fibre network in the UK.
- City expansion: CityFibre has built networks in cities like Hull and Milton Keynes.
- Unique model: CityFibre sells network access to many ISPs, increasing competition and choice.
Challenges & Risks
- Rural coverage risk: CityFibre is still stronger in urban areas than rural ones.
- Expansion cost risk: Rolling fibre to remote areas is expensive and slow.
- Price war risk: Competitors may lower prices, forcing CityFibre ISPs to match deals.
- Investment risk: Building fibre networks costs billions, which may affect profitability.
- Deployment risk: Any delay in rollout can slow growth and investor confidence.
What This Means for Consumers
- More competition: 70% switcher rate shows strong demand and gives consumers more options.
- Better service: More people may get faster, more reliable broadband.
- Price benefit: Competition could lead to better deals and promotions.
- More choice in cities: In Hull, over 30 providers sell CityFibre-based plans.
- Future trend: Faster internet may become standard, not a luxury.
Conclusion
CityFibre’s claim that 70% of broadband switchers choose its network is more than just a number. It reflects a rapid shift in the UK’s broadband landscape. People want speed. They want choice. And they want reliable connections for work, school, entertainment, and daily life.
As CityFibre continues to grow, expand its full-fibre reach, and strengthen partnerships with major ISPs, we think the UK broadband market will become more competitive and better for consumers overall.
FAQS
CityFibre is a UK company that builds full-fibre broadband networks and sells access to ISPs like Sky, TalkTalk, and Vodafone.
Most switchers choose CityFibre because it offers faster speeds, better reliability, and strong value compared to older broadband networks.
No. CityFibre does not sell directly. It partners with ISPs who then sell broadband plans to homes and businesses.
The biggest risk is high investment cost, especially in rural areas where rolling out fibre is expensive and slow.
Disclaimer:
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
