Why did the Coles share price drop today?

The market reacted to a first-half profit decline of 11.3%, softer sales versus Woolworths, and news of an ACCC misleading-promotion case. Together they raised uncertainty about near-term margins, compliance costs, and management focus. That combination led investors to reassess earnings visibility and pushed the Coles share price lower.

Is the Coles dividend at risk after the 1H results?

Coles’ dividend yield is about 3.11% with an 82% payout ratio. While cash generation supports payments today, a high payout leaves less room if earnings weaken further. The outlook depends on sales momentum, margin recovery, and clarity on ACCC-related costs before the dividend outlook strengthens.

How does Coles compare with Woolworths right now?

Recent sales growth favoured Woolworths, indicating stronger momentum. Coles is investing in price and service, which helps competitiveness but pressures margins. Until Coles closes the sales gap and lifts operating leverage, the market may prefer Woolworths. Consistent execution is needed to shift relative performance and support the Coles share price.

What levels are important for the Coles share price in the short term?

Watch support near 21.77 and 21.33, and resistance at 22.23 to 22.26. The 50-day moving average at 21.41 and 200-day at 21.91 are key references. A break above 22.26 improves momentum, while losing 21.33 could invite more selling pressure.

Global Market Insights

COL.AX Stock Today: February 28 – 1H Miss and ACCC Case Sink Shares

ByDanny Kontos February 27, 2026February 27, 2026

Coles share price fell about 7% on 28 February after half-year results showed an 11.3% profit drop and softer sales versus Woolworths. Coles (COL.AX) also faces an ACCC misleading-promotion case, adding a regulatory overhang. The slide came even as the ASX 200 closed at a record, highlighting stock-specific pressure in staples. We break down what moved the market, how the numbers stack up, and what this means for near-term positioning, including valuation, dividend strength, and technical levels investors in Australia should monitor.