Coles Introduces Iconic Percy Pigs: Australian Market Reacts

Percy Pigs, the much-loved gummy candy from the UK, have officially landed in Australia. Thanks to a new collaboration between Coles and Marks & Spencer, these iconic treats will now be available to Aussie shoppers. This launch not only introduces a popular confectionery brand to the Australian market but also signifies a strategic expansion for Marks & Spencer. As retailers gear up for the holiday season, Coles is taking a significant leap in capturing consumer interest. Let’s explore how this launch impacts both the Australian confectionery landscape and Marks & Spencer’s brand presence globally.