Which items are featured in the Feb 13–15 Japan promotions?

Local reports highlight Atlantic salmon fillets, kimchi, and shrimp dumplings among popular discounted items. Selection and depth of cut vary by warehouse. Expect quick sell-through on seafood and K-foods, with potential substitutes nearby. Always confirm in-club signage on the day you visit for the latest availability.

Will these discounts move COST stock meaningfully?

The weekend push can aid near-term traffic and baskets in Japan, a positive read for international comps. However, COST is a global business, so the direct stock impact may be modest. The key is whether management cites a visible lift and stable margins on the March 5 earnings call.

When do the deals end, and how can I check availability?

The three-day offers run through February 15. Availability depends on each warehouse. Check in-club signs, the latest local updates, and staff guidance on substitutions. Arrive early for salmon and kimchi, since these tend to sell fast. Depth of discount can differ by location and day.

What should investors track into the March 5 earnings call?

Focus on international traffic and comps, commentary on Costco Japan price cuts, gross margin trends, and inventory turns on perishables. Watch renewal rates and any color on FX translation. Together these signals show whether the weekend promotions added growth without creating lasting margin pressure.

What technical levels are most relevant right now?

Initial support sits near $993.76 and the 200-day average around $951.69. Resistance is close to $1,022.88 and the 52-week high at $1,078.23. Momentum is strong, with RSI near 66. For entries, many traders prefer pullbacks toward support when oscillators are less overbought.

Global Market Insights

COST Stock Today: Japan price cuts boost weekend traffic February 14

ByHuzaifa Zahoor February 13, 2026

Costco Japan price cuts are drawing strong interest as local media flag three-day promotions from February 13 to 15 on high-demand foods. We think this could lift weekend traffic and average basket in Japan while testing price elasticity. For investors, COST recently traded at $1,019.23, up 4.2% on the day and 16.9% YTD, with a P/E of 53.56. Management’s next earnings call is scheduled for March 5, 2026. We outline the traffic impact, margin trade-offs, and stock setup below.