Devon Pritchard Salary & Net Worth: What Nintendo’s New Boss Makes
Nintendo is a global name in gaming, and leadership changes at the company always draw attention. Recently, Devon Pritchard stepped into the spotlight as the new boss of Nintendo of America. She is not new to the industry; her career spans years of experience in business strategy and operations. Many of us wonder what this leadership role means for her salary, net worth, and Nintendo’s future.
We explore Devon Pritchard’s journey, what she earns as a top executive, and how her role could shape Nintendo’s growth. We also look at her place in the wider gaming industry, where female leaders remain rare but are making important strides. Together, we will understand not only her personal achievements but also the larger impact of her leadership.
Who is Devon Pritchard?
Devon Pritchard is an American business executive. She currently serves as Executive Vice President of Revenue, Marketing, and Consumer Experience at Nintendo of America. She joined Nintendo in 2006 and has spent nearly two decades in various leadership roles.
Before Nintendo, she earned a bachelor’s degree from Kansas State University and a Doctor of Law (JD) from Gonzaga University.
She will be the first woman to lead Nintendo of America as its president.
Devon Pritchard’s Role at Nintendo
Her new title: President and COO of Nintendo of America.
She will replace Doug Bowser, who plans to retire on December 31, 2025.
In her new role, she will join the NOA Board of Directors and become an executive officer at Nintendo Co., Ltd. Her responsibilities will likely include overseeing marketing, revenue, consumer experience, and strategic operations in the U.S. market. Because NOA handles sales, marketing, and region-specific business, her role is crucial for Nintendo’s growth in North America.
She faces challenges too: strong competition from Sony, Microsoft, and new platforms; shifting consumer trends; and the need to keep Nintendo’s fanbase engaged while attracting new players.
Salary of Devon Pritchard
Nintendo has not publicly disclosed what Pritchard will earn in her new role.
However, we can estimate using industry benchmarks. Glassdoor lists that a Vice President at NOA might make $187,000 to $308,000 per year. As president and COO, her salary would almost certainly be higher. Many top executives in gaming and tech earn seven-figure compensation when bonuses, stock options, and perks are included.
She may receive:
- A base salary
- Performance bonuses
- Stock grants or options tied to Nintendo’s performance
- Benefits and perks (travel, insurance, housing allowances, etc.)
Because leadership pay often depends on company size, profit, and individual performance, her total compensation could vary widely above the base salary.
Devon Pritchard’s Net Worth
No credible public record lists her net worth. Given her long career and senior positions, she likely has accumulated significant assets, investments, or equity. Some speculative sources place her net worth in unspecified “sizeable” terms, given her role and experience.
It’s safer to say: her net worth is unknown, but her rise in the industry and promotion signal strong financial rewards ahead.
Impact on Nintendo’s Future
We believe Pritchard’s leadership could bring fresh vision to Nintendo’s U.S. operations. She has deep experience in revenue, marketing, and consumer strategy.
Under her watch, we might see:
- Stronger marketing campaigns
- Better alignment between product, brand, and consumer demands
- New partnerships and licensing deals
- Focus on both hardcore gamers and casual audiences
Her appointment also suggests Nintendo wants continuity: she has worked within NOA for years, so she understands its strengths and challenges.
Investors and fans will closely watch how she steers Nintendo’s American branch, especially during transitions like the launch of Switch 2 or new game franchises.
Industry Context: Female Leaders in Gaming
Pritchard becoming the first female president of Nintendo of America is a milestone. The gaming industry has long been male-dominated, especially in leadership. Her role sends a message: women can lead major game companies at the top levels.
Other female leaders in tech and gaming include:
- Jade Raymond (Ubisoft, EA)
- Bonnie Ross (formerly of Microsoft’s Halo division)
- Kim Swift (Valve, other studios)
Her presence may encourage more companies to promote gender diversity. It could also inspire younger women interested in gaming careers.
Conclusion
Devon Pritchard’s promotion as Nintendo of America’s future president and COO is big news. While we don’t know exactly what she’ll earn or what her net worth is, we can estimate that she will receive a premium compensation package. Her long tenure at Nintendo, combined with her experience in revenue and marketing, positions her well to lead in a competitive industry. Her appointment also marks progress in bringing more female leadership into gaming.
In the coming years, we’ll watch how she shapes Nintendo in the U.S., how her decisions affect the brand, and what her tenure means for diversity in gaming leadership.
FAQS:
Devon Pritchard is a business leader. She worked at Nintendo for many years. In 2026, she will become President and COO of Nintendo of America, replacing Doug Bowser.
The CEO role does not exist at Nintendo of America. Instead, the leader is the President and COO. Doug Bowser holds this role until his retirement in 2025.
Yes, Doug Bowser worked at Electronic Arts before joining Nintendo. At EA, he was part of marketing. Later, he joined Nintendo in 2015 and became president.
Disclaimer:
This content is for informational purposes only and is not financial advice. Always conduct your research.
