Diageo News Today, Nov 7: Shares Plunge Amid Guidance Cut and Market Woes

Diageo, a leading player in the alcoholic beverages market, has seen its shares drop to their lowest in a decade. Today’s announcement of reduced guidance for the full fiscal year has prompted a sharp reaction from investors. The lower guidance stems from softening demand in China and a slowdown in North American markets, leading to concerns about Diageo’s growth strategies. This move has left investors questioning the company’s plans to regain momentum in the increasingly competitive landscape.