February 16: Caroline Kennedy Surge Boosts Media Traffic, Ad Revenue

February 16: Caroline Kennedy Surge Boosts Media Traffic, Ad Revenue

Caroline Kennedy is driving a media traffic surge in Canada today, with search interest up 100% as outlets revisit Jackie Kennedy Onassis’s 1994 funeral. We see quick gains in pageviews, higher ad fill, and incremental affiliate revenue where disclosures are present. For Canadian investors focused on digital media and advertising, this spike signals short-term monetization upside. Timing, placement, and compliance matter. We outline what publishers are doing now, what advertisers can test, and how to measure the revenue impact in CAD.

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