Why did Switzerland searches for “hitman” surge on February 16?

Renewed reporting on Uruguayan serial killer Pablo Garcia Cejas, known as the Maldonado killer, likely drove fresh curiosity. Spanish-language coverage resurfaced key details, prompting Swiss users to search the Spanish term and related names. This created a sharp, near-term spike that often lifts engagement on connected true crime stories and videos.

How can CH advertisers act on this true crime trend today?

Use contextual targeting with keywords like hitman, Pablo Garcia Cejas, Maldonado killer, and “sicario.” Add negative terms to avoid graphic content. Prioritize private marketplace and curated deals with strong suitability filters. Optimize to attention and completed views, cap frequency, and pace CHF budgets as interest moves through news and video feeds.

What should Swiss publishers do to improve monetization now?

Cluster related articles, timelines, and short videos, and place high-viewability units near these assets. Keep headlines neutral and images suitable. Refresh internal links and recirculation modules to extend sessions. Consider modest floor price adjustments on crime and courts pages while maintaining brand-safe page layouts and transparent sourcing.

Are there legal concerns with advertising on crime content in CH?

Focus on suitability and privacy. Avoid placements near graphic details and keep labeling clear. Rely on contextual signals instead of retargeting. Ensure consent management and disclosures meet Swiss data protection norms. Coordinate newsroom and ad ops to align layout, warnings, and ad positions to protect user trust and advertiser confidence.

Law and Government

February 16: Hitman Search Spike Puts True-Crime Ad Demand in Focus

ByDanny Kontos February 16, 2026February 16, 2026

Switzerland just recorded a 1,000% spike in searches for the Spanish term for hitman on February 16. Coverage of Uruguayan serial killer Pablo Garcia Cejas, known as the Maldonado killer, appears to be the trigger. For investors and media buyers in CH, this signals a short window of higher intent and engagement around the true crime trend. We outline how publishers and advertisers can capture incremental revenue today while keeping brand safety and compliance front and center.