What exactly changes with the Lotteria rebrand on February 17?

The corporate name changes to Burger One on February 17, marking a reset of the company identity. Operations continue as normal while teams prepare stores for the April transition to the new Zetteria banner. Think of February as the corporate switch and April as the customer‑facing change.

When will customers start seeing Zetteria stores?

Stores are expected to begin switching to the Zetteria brand from April. The rollout will likely be phased, starting with signage, packaging, and digital updates. Service and menu should remain available during the transition, with promotions highlighting the new brand to keep regulars and attract new guests.

How could the rebrand affect prices and menus?

Details are not fully public, but we expect a streamlined menu with signature burgers, seasonal items, and clear bundle value. The aim is to grow traffic and average checks without heavy discounting. Any price moves will likely match local competition while protecting speed and quality at peak times.

What metrics should investors watch after the Zetteria launch?

Focus on conversion pace, same‑store sales, foot traffic, and lunch throughput. Also track app installs, coupon redemptions, delivery mix, and repeat visits. These show whether marketing is efficient and whether the new brand lifts demand and ticket size without eroding margins through excessive discounts.

Global Market Insights

February 17: Lotteria Renamed Burger One; ‘Zetteria’ Stores From April

ByHuzaifa Zahoor February 16, 2026February 16, 2026

The Lotteria rebrand is now official. From February 17, the company name becomes Burger One in Japan, with stores set to adopt the new “Zetteria” banner from April. We see this as a clear attempt to reset brand perception, attract younger diners, and sharpen value. For investors, the key is how fast the change reaches customers and whether it lifts traffic, ticket size, and digital orders in a crowded field of fast food competition.