Why is PM Modi’s 100 million milestone relevant to Australian investors?

It signals that Instagram remains a high-engagement channel for political and youth audiences, supporting ad budgets and creator demand across Asia. For Australia, that can mean more cross-border briefs, stronger Reels adoption, and steady spend around cultural events, provided brand safety, measurement, and privacy standards hold.

Does follower count alone predict ad performance?

No. Follower totals do not guarantee outcomes. Investors and marketers should prioritise engagement quality, view-through rates, conversion lift, and third-party verification. High-profile political accounts can attract bots and copycats, so robust fraud detection, identity checks, and transparent reporting are essential for advertiser trust and repeat spend.

What risks should we watch in Australia’s policy setting?

Watch political ad disclosures, misinformation codes, and privacy reforms that affect targeting and reporting. Enforcement around labeling, data use, and content takedowns can shift platform economics. Brands should plan for tighter reviews during election cycles, with contingency budgets and pre-approved creative for rapid replacement.

How can agencies in Australia benefit near term?

Double down on Reels-first creative, APAC creator partnerships, and transparent measurement. Package India–Australia campaigns with clear lift studies and brand safety controls. Prioritise authenticity and local context for diaspora audiences. Align with platform policies to avoid disruptions, and build playbooks that scale during festivals, sport, and policy moments.

Law and Government

February 27: PM Modi Tops 100M Instagram Followers, Digital Reach Soars

ByDanny Kontos February 26, 2026February 26, 2026

PM Modi Instagram followers just crossed 100 million, making him the first sitting world leader to reach this mark. This milestone confirms Instagram’s role in political messaging and youth outreach. For Australian investors, it flags durable ad demand in India, rising creator clout across Asia, and fresh compliance risks around political content. We review what this means for platform economics, measurement, and policy in Australia, and how to position for social media influence as an investable theme in 2026.