What is surplus food delivery?

It is a service that collects safe, edible surplus from farms, distributors, or retailers and delivers it to customers at a discount. The goal is to cut waste and lower grocery costs. Boxes change with supply, so shoppers trade some choice for savings and freshness.

How much does a HeroGo subscription box cost?

Reports point to a typical £12 weekly box, with options roughly £10 to £18 depending on size and contents. Pricing targets value‑seeking households that want produce and snacks without paying premium delivery fees. Exact items vary with available surplus in a given week.

Is HeroGo available outside London?

Current buzz focuses on London delivery zones. Expansion will depend on sourcing partners, courier capacity, and customer demand. Investors should watch for onboarding of new areas, click‑and‑collect pilots, or retail tie‑ins, which can extend reach while keeping delivery costs under control.

What does this trend mean for investors?

If retention is strong and routes stay dense, low‑price boxes could pressure meal kits and online grocers. Expect tests of cheaper baskets, surplus ranges, and partnerships. Key metrics to follow are repeat orders, delivery cost per drop, product quality feedback, and cancellation rates.

Global Market Insights

HeroGo’s £12 Surplus Boxes Shake Up UK Delivery Pricing — February 10

ByHuzaifa Zahoor February 10, 2026February 10, 2026

Surplus food delivery is gaining traction in London as HeroGo tests a simple pitch: spend about £12 per week for a mixed box sourced from surplus stock. On 10 February, interest is rising because the model promises cheaper, lower‑waste grocery options. For investors, the question is scale. If HeroGo sustains growth, it could pressure meal kits, online grocers, and last‑mile delivery, while opening doors for partnerships or M&A across UK logistics and subscriptions.