Hyundai leads domestic reinvestment wave sparked by US–South Korea trade accord
We are at a pivotal moment for South Korea’s industrial landscape. After a new US–South Korea trade deal lowered auto import tariffs from 25% to 15%, Hyundai Motor Group responded with bold action. The company announced a massive 125.2 trillion won (US$86.47 billion) investment in South Korea, to be deployed between 2026 and 2030. This isn’t just another capital injection. Hyundai intends to spend big on AI, R&D, and modern production facilities. What we’re witnessing could be the start of a major reshoring wave, with Hyundai leading the way and other Korean companies likely to follow.
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