What is the Jason Momoa Chime ad about?

It is the Chime New Day campaign featuring Jason Momoa. The ads highlight fee-free banking, 1.5% cash back, high-yield savings, and credit-building tools. The real goal is to get customers to switch payroll to Chime, which drives engagement, balances, and long term profitability.

How could this impact Chime’s revenue and deposits?

Per IPO materials, revenue was $1.67 billion in 2024 versus $1.28 billion in 2023. If the ads lift funded direct deposits and savings balances, ARPU and contribution margins can improve. The effect depends on activation rates, churn, and whether rewards and marketing costs stay controlled.

Why is this relevant for Germany?

German users value safe savings, clear fees, and quick salary receipt via SEPA. A campaign that ties rewards and credit building to an easy salary switch can influence primary-account choice. It also offers a playbook for local fintech marketing focused on measurable deposit growth, not just app installs.

Which metrics should investors track through 2026?

Focus on funded direct deposit adds, deposit penetration among new cohorts, day 30 and day 90 retention, ARPU from savings and credit products, and CAC payback. Also watch reward cost per active, fraud losses, and support responsiveness, which affect trust, margins, and sustainable direct deposit growth.

Global Market Insights

January 06: Chime Taps Jason Momoa to Win Deposits in Fintech Ad Push

ByDanny Kontos January 6, 2026January 6, 2026

The Jason Momoa Chime ad launches the Chime New Day campaign to turn brand buzz into funded payroll accounts. The spots highlight fee-free banking, 1.5% cash back, high-yield savings, and credit building. For investors in Germany, the key question is conversion. Can creative star power move salary switches and improve unit economics as fintech marketing heats up into 2026? We outline the KPIs, revenue context, and what this push signals for deposit competition across Europe’s largest market.