January 10: Ingo Naujoks TV clash pushes viewers to ARD Mediathek
Ingo Naujoks is in focus after ARD aired an NDR “DAS!” interview close to a fresh “Morden im Norden” episode, nudging viewers to the ARD Mediathek. The overlap spotlights Germany’s move from linear TV to on-demand, where timing and access drive results. We look at how this affects distribution tactics, audience measurement, and rights value. For investors tracking media in Germany, the Ingo Naujoks moment offers clear signals about behavior, product design, and revenue paths.
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