Did the website glitch prove slow sales at As Ever?

No. An inventory view can be a snapshot, staging data, or timing artifact. It does not confirm run-rate. Look for official updates, SKU-level sell-through, and restock cadence. Third-party retailer confirmations and verified reviews will give a clearer picture than screenshots of back-end counts.

What UK rules matter if the brand expands here?

Expect ASA and CMA oversight on truthful claims, pricing clarity, and influencer disclosures. Food products must meet UK labelling standards for allergens, weights, and origin. Robust checkout terms, delivery windows, and returns are essential. UK GDPR also requires secure systems and clear communications if any incident affects customers.

How should investors assess Meghan Markle jam sales performance?

Track sell-through by batch, repeat purchase rates, return and complaint trends, and the timing of reorders. Compare DTC margin against wholesale velocity. Monitor customer reviews for quality signals. Retailer partnerships and on-shelf visibility can validate demand beyond celebrity attention and reduce reliance on one channel.

What are near-term catalysts to watch in the UK?

Look for a formal UK launch timeline, retailer or marketplace partnerships, packaging compliance updates, and early customer feedback. Watch price positioning in GBP, promotional strategy, and restock intervals. Consistent communications and fast issue resolution will support confidence in demand and operations.

Law and Government

January 11: Meghan Markle’s As Ever Sales Debate After Inventory Leak

ByHuzaifa Zahoor January 11, 2026January 11, 2026

Meghan Markle jam sales are in the spotlight after an As Ever website glitch showed unusually detailed stock data. Screens suggested around 220,000 jars were visible, sparking claims of slow sell-through. Other reports say a roughly 1 million-unit order has mostly sold, with international expansion planned, including the UK. For British investors, the story highlights the power of a celebrity DTC brand, the need for clear consumer protection standards, and near-term chances in premium CPG distribution and partnerships.