What is the Aussie Amplify program?

Amplify is Aussie’s new growth plan that moves salaried and mobile brokers into business ownership from day one. It provides mentoring, marketing and compliance support to speed setup and productivity. The aim is to expand the network after a record FY25 and align incentives with long-term client outcomes.

How do the MFAA guides affect a mortgage broker?

The new MFAA guides focus on recruitment standards, training and cyber risk. They help firms source and supervise talent, set clear conduct expectations, and improve data security. For brokers, that should reduce compliance risk, speed onboarding, and strengthen client trust across the advice and loan fulfilment process.

Why does broker market share matter in FY26?

At 77.6% of new loans, brokers influence how lenders acquire customers and price credit. High share can lift acquisition costs per funded loan, but it often improves conversion quality. Lenders that excel on speed, policy clarity and broker service should defend margins and volume more effectively.

What should investors watch in Australia’s mortgage sector?

Track broker satisfaction, approval turnaround times, retention, and net interest margins. Watch cyber investments and ownership pathways that boost broker productivity. Also watch RBA guidance and regulation, which shape demand and pricing. Businesses with strong cash generation and a sticky mortgage broker network should show more resilient earnings.

Global Market Insights

January 15: Aussie Amplify Fast-Tracks Broker Ownership, FY26 Push

ByHuzaifa Zahoor January 15, 2026January 15, 2026

Australia’s mortgage broker sector enters FY26 with a bold shift. Aussie, part of Lendi Group, launched its Amplify program to move salaried and mobile brokers into ownership with day-one support after a record FY25. New MFAA guides highlight recruitment standards, professionalism and cyber risks. With brokers writing 77.6% of new home loans, we expect higher lender acquisition costs and more scale plays from aggregators. Here is what this means for investors watching the housing credit cycle. We cover growth, compliance and margin impacts across banks and non-banks.