JD Sports to Enable Purchases via AI Platforms for Shoppers
JD Sports is making a major move that could reshape how people shop for sportswear and fashion products in the digital age, by enabling purchases directly via AI platforms. The British retailer is embracing the rise of artificial intelligence technology by letting customers search for and buy products using popular AI assistants such as Microsoft Copilot, Google Gemini, and ChatGPT, without leaving the AI apps. This step places JD Sports at the cutting edge of AI‑driven commerce, positioning the brand as one of the first large retailers to integrate shopping into conversational AI experiences.
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