What is ReFa HYDRAID?

ReFa HYDRAID is a pro salon beauty device co-developed by MTG and Aisin. It applies Hydraid technology to emit ultra-fine water particles for hair and skin services. The goal is precise, gentle moisture control that supports consistent results, faster workflows, and professional-grade reliability in busy Japanese salon settings.

When will ReFa HYDRAID launch in Japan?

MTG and Aisin plan to roll out ReFa HYDRAID to salons starting April 2026 in Japan. Ahead of launch, expect more details on pricing, training, certifications, and distribution. Investors should watch for pilot feedback and early pre-order indicators that hint at adoption strength and first-year revenue potential.

How does the MTG Aisin partnership help investors?

For MTG, ReFa HYDRAID could strengthen recurring revenue through service and support. For Aisin, it advances the goal to lift non-auto revenue toward 10%. If adoption is strong and service layers scale, both companies may see steadier cash flows and better margins compared with one-off device sales.

What are the main risks to this launch?

Adoption depends on clear ROI for salons, reliable performance, and straightforward training. Pricing and service terms are not yet public, which adds uncertainty. Delays in supply, certification, or distribution could push timelines. Competitive responses from existing salon device makers may also limit early share gains.

Global Market Insights

March 06: MTG–Aisin Deal Brings Auto Tech to ReFa Salon Devices

ByDanny Kontos March 6, 2026March 6, 2026

ReFa HYDRAID is set to bring auto-grade water control into Japan’s salons. MTG and Aisin formed a strategic partnership to co-develop this pro device, which applies Hydraid technology to emit ultra-fine water particles. The plan targets an April 2026 rollout in Japan. For investors, the move supports Aisin’s push to grow non-auto sales and could deepen MTG’s Smart Plan subscriptions. We explain how ReFa HYDRAID could shape salon workflows, the revenue model to watch, and the milestones that matter before launch.