How much did Zomato raise the platform fee and what is the final cost?

Zomato increased the platform fee by ₹2.40 to ₹14.90 before tax. With 18% GST, users pay ₹17.58 per order. This fee is separate from delivery charges and menu prices, and it applies to each order. The move targets higher per-order contribution without changing restaurant commissions.

Will the fee hike meaningfully hurt demand?

Impact should be mild in metros and on larger baskets, since a small fixed fee gets diluted. Some pressure can appear on low-ticket or student orders. Watch daily orders, frequency, and cancellations. If these stay stable, the fee likely sticks without heavy discounting to defend market share.

How does this compare with Swiggy’s charges?

Swiggy platform fee is around ₹14.99 before tax, so Zomato is now very close. Narrowing the gap reduces price-based switching, though offers and delivery times still drive choices. Any change by Swiggy will be key for sustaining the new pricing band and avoiding fresh discount cycles.

Who benefits from the extra fee revenue?

The platform primarily benefits, since most of the fee flows to contribution after variable costs. Restaurants and riders do not see direct changes from this fee. However, steadier platform margins can lower subsidy swings, which may support more predictable incentives and service levels over time.

Global Market Insights

March 22: Zomato Raises Platform Fee by ₹2.40; Swiggy Gap Narrows, Margins Up

ByHuzaifa Zahoor March 22, 2026March 22, 2026

Zomato platform fee hike to ₹14.90 before tax (₹17.58 with GST) brings pricing closer to Swiggy and can lift revenue per order. We break down what this change means for consumers, restaurants, and investors. Expect improved contribution margins, but watch demand elasticity and competitive responses, including Rapido’s Ownly claiming no extra fees. We also outline KPIs to track as Zomato tests pricing power amid rising orders and tighter Zomato vs Swiggy pricing.