Why did Künzli Shoes move its headquarters to Brugg?

The company brought offices, atelier, repairs, logistics, and a store into one 600 sqm site to speed decisions and improve service. Brugg offers visibility and access to regional customers while keeping local know-how. The move also signals a premium push and a fresh phase under owner-CEO Roberto Martullo.

Will prices change after the move to Brugg?

There is no official pricing change linked to the move. However, integrating repairs and fitting can support premium positioning and steady margins. If customers see faster service and better availability, Künzli Shoes can maintain pricing discipline rather than leaning on discounts to drive traffic.

What makes the new Brugg site different from the old setup?

Operations that were spread out are now in one place, including a public-facing store, workshop, and logistics. That cuts handoffs, boosts stock accuracy, and lets staff solve customer needs on the spot. The integrated setup should improve conversion, aftercare, and loyalty for Swiss shoppers.

How many new stores will Künzli Shoes open and where?

The company plans further stores, with locations to be confirmed. Brugg acts as the model for service and assortment before wider rollout. We expect compact formats in Swiss cities or commuter hubs where foot traffic and service-led retail can support a premium, comfort-focused proposition.

Who is Roberto Martullo and what is his strategy?

Roberto Martullo is the owner-CEO leading the turnaround. His strategy centers on premium positioning, service, and tighter operations in the Brugg headquarters. Planned store openings add reach while the atelier and repairs build trust. The goal is higher loyalty and healthier margins in Switzerland.

Global Market Insights

March 6: Künzli Shoes Opens Brugg HQ, Unites Ops and Plans More Stores

ByDanny Kontos March 7, 2026

Künzli Shoes is opening its Brugg headquarters on March 6, uniting offices, atelier, repairs, logistics, and a new store across 600 sqm. Led by owner-CEO Roberto Martullo, the move signals a turnaround and a premium push after decades in nearby Windisch. For Switzerland’s retail watchers, this is a clear expansion message. We explain what the new Brugg headquarters changes, how planned stores fit a Swiss retail expansion, and what investors should track as consumer confidence and brand positioning evolve.