What is the McRib lawsuit about?

It is a proposed class action claiming the McRib’s labeling and marketing mislead buyers about rib meat content. McDonald’s says the product uses 100% U.S.-sourced pork and rejects the claims. The case focuses on wording, consumer expectations, and potential changes to product descriptions if scrutiny increases.

Could the lawsuit affect Swiss operations?

Possibly through labeling and marketing reviews. If the company adjusts wording or disclosures in the U.S., Swiss materials may follow to keep consistency. The direct sales effect may be small, but brand trust, compliance checks, and CHF-denominated packaging or menu-board updates could add modest costs.

How is McDonald’s stock valued right now?

At the latest snapshot, shares traded at $299.86 with a P/E of 26.35, EPS of $11.72, and a dividend yield near 2.33%. Analyst median target stands at $340. We view legal headlines and any labeling changes as possible near-term drivers of the valuation multiple.

What should Swiss investors watch next?

Watch for court filings, any packaging or ad copy changes, and management commentary in the next earnings call. Track traffic and margin trends, plus analyst target revisions. If the McRib lawsuit expands or triggers regulator actions, expect short-term volatility and possible sentiment resets.

Law and Government

MCD Stock Today, January 9: McRib Lawsuit Response Puts Labeling Risk in Focus

ByDanny Kontos January 9, 2026January 9, 2026

The McRib lawsuit has pushed labeling and marketing risk into the spotlight for Swiss investors tracking McDonald’s stock. We review MCD stock today, the legal overhang, and what it could mean for traffic, costs, and brand trust. We also outline key technicals and valuation markers, plus the dates and signals to watch. For CHF-based portfolios, we flag USD exposure and legal variables that could affect sentiment and guidance. We track MCD for near-term catalysts.