What exactly is Mortgage Magic’s new plan?

It is a lightweight subscription that offers AI mortgage sourcing on its own, while keeping basic case management for daily workflows. It targets small independent firms that want speed and lower costs. The plan reduces onboarding complexity so teams can trial it on live cases before scaling across advisers and product lines.

How could this improve a mortgage broker’s productivity?

Faster searches, better lender matches, and fewer reworks can cut time per case. Advisers can respond to clients more quickly and progress files with fewer delays. Over time, teams may see higher DIP-to-offer conversion and steadier pipelines. Gains should show up in cases per adviser per week and improved client satisfaction.

Does this change costs for small firms?

The plan separates sourcing from a bundled back office, so firms can pay for what they need first. That can lower upfront spend and reduce switching risk. Savings depend on seat counts, existing contracts, and replacement of overlapping tools. Investors should watch adoption and reported ROI rather than assume uniform cost cuts.

What should investors watch next?

Track broker sign-ups, active usage, conversion rates, and time-to-offer. Look for lender partnerships, integration depth, and clean compliance reporting. Monitor whether incumbents reprice or unbundle in response. If productivity rises while software costs hold steady or fall, that supports a sustained shift toward modular AI tools in the UK market.

Global Market Insights

Mortgage Broker February 27: Mortgage Magic AI Plan for Small Firms

ByDanny Kontos February 27, 2026February 27, 2026

Mortgage Magic has introduced a lightweight plan that separates AI mortgage sourcing from its full back-office suite while keeping core case tools for small firms. For a mortgage broker in the UK, this means faster searches, simpler workflows, and lower software spend. We see this as a practical step for the UK mortgage market. It could raise throughput at the adviser level and change software pricing dynamics. For investors, near-term adoption data will signal who wins share in broker tooling.