How did PDD Holdings perform in Q2 2025?

PDD stock outperformed analyst expectations with adjusted earnings of 22.07 yuan per ADS and revenue of 103.98 billion yuan, marking a 7% increase compared to last year.

Why did PDD’s net profit decline despite higher revenue?

Net profit fell due to higher spending on marketing, promotions, and logistics. These costs are part of PDD’s strategy to create long-term value and maintain competitiveness.

What external challenges does PDD face going forward?

The company faces weak consumer spending in China and higher import costs for Temu after the end of the U.S. de minimis tariff exemption. However, government subsidies in China have provided some relief.

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