Peec AI: Secures $21M to Help Brands Adapt as Users Shift from Google to ChatGPT

The way people search on the internet is changing fast. More and more, users are turning to AI tools like ChatGPT and Perplexity instead of just typing things into Google. For brands, this is a big shift. Old SEO tricks may not work the same way in this new world. That’s why Peec AI, a startup from Berlin, is gaining attention. The company recently raised €7 million to give marketers the tools they need to be seen in AI-powered search. With Peec AI, brands can measure how well they show up in AI-generated answers, not just in search engine results.

Background: The Shift from Google to AI Search

Over the past year, AI-driven search has surged. According to reports, around 27% of consumers now rely on AI search platforms like ChatGPT or Perplexity for at least half of their online queries. This matters because AI search is very different from Google. Traditional SEO is about ranking pages, backlinks, and optimizing for keywords. But in AI search, large language models generate answers by pulling together information. They don’t just list links; they synthesize content. That means a brand’s presence in AI-generated answers depends on how well it’s “known” to the AI. As more people ask AI agents things like “Which phone should I buy?” or “Where should I travel next?”, brands that don’t adapt risk being invisible in this new space. That’s where Peec AI comes in.

About Peec AI

Peec AI was founded in early 2025 by Marius Meiners, Tobias Siwonia, and Daniel Drabo. Their goal is to help marketing teams win in the AI‑search era.

The platform offers analytics tailored for AI tools. With Peec AI, marketers can:

• Track brand mentions in AI‑generated responses.
• Benchmark against competitors.
• Identify which sources or content drive the most impact in AI answers.
• Reuse content smartly across channels.

All of this helps teams understand where they stand in the new world of Generative Engine Optimization (GEO), a concept focused on optimizing for AI-powered search rather than traditional search engines.

Funding and Growth

Peec AI has seen fast traction. In just five months after being founded, it raised a total of €7 million. The funding came in two parts: a €1.8 million pre-seed in April, followed by a €5.2 million seed round led by 20VC. Other investors included Antler, Foreword VC, and Identity.VC, Combination VC, and S20. The company is already showing strong early results. Just four months after launch, Peec AI reported €650,000 in annual recurring revenue (ARR). Even more impressive: its weekly sales are growing by about €80,000.

Peec AI plans to use this new capital to further develop its platform. They’ll expand their analytics capabilities and scale operations, especially to serve brands in the growing AI search space.

Impact on Brands and Marketing

Peec AI isn’t just building a data tool; it’s helping brands rethink how they compete for attention. Here’s how:

• Optimizing for AI Search: We from Peec AI help marketers understand which content is being cited or referenced by LLMs. This is different from traditional SEO: it’s not just about keywords. It’s about how relevant and trustworthy your content appears to the AI.
• Conversational Queries: AI chat tools rely on natural, conversational prompts (“What should I watch on Netflix?”). With Peec AI, brands can see how they appear in these kinds of “real‑world” questions, and adjust content accordingly.
• Competitive Benchmarking: It’s not enough to be present; brands need to compare how well they are seen versus competitors. Peec AI shows who else is being mentioned, where, and how often. That gives teams a clear picture of who is winning in AI search.
• Source Impact Analysis: Some websites or content get cited more by AI models. Peec AI helps brands find out which sources have high “AI value” and how to push more content in that direction.
• Higher Engagement and Conversions: Because AI answers are often more direct and personalized, visibility there can lead to better conversions. Early adopters of generative‑search optimization are likely to reach customers in a more meaningful way.
• Challenges: But it’s not all smooth sailing. Some brands may struggle with creating the right kind of content. Just rewriting old content might not work. They need to think like an AI: be clear, authoritative, and relevant. Also, measuring ROI in this space is still new, and many marketing teams are learning as they go.

Future Outlook

The rise of AI search isn’t a flash in the p;n, it’s becoming a core part of how people find information online. According to research, the rules of search are shifting fast.

Peec AI’s roadmap is ambitious. With this new funding, the company plans to:

• Expand its analytics suite even further, with more advanced GEO features.
• Grow its team and build deeper integrations.
• Explore international markets, especially in the U.S., to serve global brands.
• Continue driving thought leadership around AI visibility and generative search.

As AI search takes a larger share of how people explore the web, brands that ignore this trend risk being left behind. Peec AI’s tools could become essential for marketers who don’t just want to survive, but thrive, in this new era.

Conclusion

Peec AI’s €7 million raise is more than money; it marks a turning point for how brands will think about search. As users increasingly use ChatGPT, Perplexity, and other AI tools, marketers must evolve. Traditional SEO is no longer enough. With Peec AI, we now have a way to track, measure, and optimize our brand’s visibility inside AI-powered answers. For companies that want to lead in the AI search era, this is a powerful tool, and perhaps one of the keys to staying relevant and visible in a world where search is changing.

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Disclaimer:

The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.