What caused the PMI.SW stock move pre-market today?

The pre-market move in PMI.SW stock to CHF126.00 reflects mixed earnings beats, cross-market trading and sector rotation. Earnings beats on EPS but revenue misses, plus headline flows, prompted the early move ahead of regular SIX trading.

How does PMI.SW stock value compare with its sector?

PMI.SW stock trades at PE **21.33** versus the Consumer Defensive average PE **28.11**. That suggests a relative discount on PE, while cash-flow metrics and dividend yield strengthen the total-return case.

What is Meyka AI's price forecast for PMI.SW stock?

Meyka AI's forecast model projects a 12-month price of **CHF134.49** for PMI.SW stock, implying roughly **6.74%** upside from the current CHF126.00. Forecasts are model-based and not guarantees.

Is PMI.SW stock a good dividend play?

Philip Morris offers a yield near **3.82%** and strong free-cash-flow cover. PMI.SW stock could suit income investors, but payout ratio **0.98** signals limited cushion if earnings slip.

CH Stocks

Philip Morris (PMI.SW) up 6.78% pre-market 07 Jan 2026: heavy trading interest ahead

ByDanny Kontos January 7, 2026January 7, 2026

Philip Morris (PMI.SW stock) trades at CHF126.00 pre-market on 07 Jan 2026, up 6.78% from the previous close of CHF118.00. This move follows recent quarterly beats and mixed revenue prints that have re-priced risk vs dividend income. The pre-market spike is notable on the SIX Switzerland tape despite reported exchange volume of 0, suggesting cross-market flows. We examine catalysts, valuation, technicals, and Meyka AI forecasts to show why PMI.SW stock is a high-volume mover to watch before the open.