Price War Erodes Margins for China’s Leading E-Commerce Companies

China’s e-commerce companies are facing a new reality. After years of rapid expansion and aggressive competition, the sector is now caught in a deep price war. Discounts, promotions, and free shipping are eroding profit margins, forcing even the largest platforms to rethink their strategies. While consumers enjoy cheaper prices, investors and analysts are raising concerns about long-term profitability and the overall health of the market.