PUM.SW PUMA SE (SIX) down 65.79% 28 Jan 2026: market closed, key insight

PUM.SW stock fell 65.79% to CHF21.88 on 28 Jan 2026 as the Swiss market closed, marking it among the day’s top losers. The drop followed a sharp intraday sell-off that pushed the share from a previous close of CHF63.95 to the session low of CHF21.88 on SIX in Switzerland. Volume was thin at 10 trades, but the price move erased market cap to roughly CHF3.18B. We review fundamentals, trading metrics, Meyka AI grading and a model forecast to explain what the plunge means for investors

PUM.SW stock: Price action and immediate drivers

PUM.SW stock closed at CHF21.88, down CHF42.07 or -65.79% for the session on SIX in Switzerland. The week showed volatility with a one-day collapse despite recent multi-week gains of 46.06% year-to-date.

News flow around shareholder moves and analyst comments may have amplified selling. Reports and market chatter cited stake changes and commentary; see Reuters and Bloomberg coverage for context source source. Thin traded volume suggests a price gap more tied to event-driven orders than steady selling

PUM.SW stock: Fundamentals and valuation

PUMA SE (PUM.SW) posts EPS CHF2.20 and a trailing PE near 9.96 per the latest quote. Book value per share is CHF14.16 and cash per share is CHF1.97, while market cap is about CHF3.18B and shares outstanding are 145,446,464.

On standard metrics PUMA trades above sector median on PB at 4.95 and a price-to-sales of 1.19, while margin trends show a negative net income per share TTM and interest coverage around 2.26. These mixed metrics point to valuation stress after the drop and higher perceived leverage versus peers

PUM.SW stock: Technicals, liquidity and trading metrics

Price averages (50/200 day) sit near CHF18.97, below the prior close and above the year low of CHF14.98. The day’s low and high were both CHF21.88 on extremely low volume of 10 trades, indicating illiquid trade conditions.

Low liquidity and a large gap increase intraday volatility and execution risk. Short-term technical support now appears near the year low CHF14.98, with resistance at the recent year high CHF22.38

PUM.SW stock: Meyka AI grade and model forecast

Meyka AI rates PUM.SW with a score out of 100: 64.54 | Grade B | Suggestion HOLD. This grade factors in S&P 500 and sector comparisons, financial growth, key metrics, forecasts and analyst signals.

Meyka AI’s forecast model projects a one-year target of CHF120.22. Versus the current price CHF21.88, that implies an upside of +449.33%. Forecasts are model-based projections and not guarantees. Use them as one input among fundamentals and market risk assessment

PUM.SW stock: Risks, catalysts and sector context

Key risks include earnings weakness, inventory levels, and leverage. PUMA’s debt-to-equity is about 1.24, net debt to EBITDA elevated at 4.63, and ROE negative at -3.71% on TTM data. Those ratios increase downside risk if sales slow.

Catalysts that could stabilise the stock include stronger quarterly earnings due 26 Feb 2026, cost controls, or strategic investor moves that shore up liquidity. The consumer cyclical sector shows average PE near 48.09, so PUMA’s valuation action diverges from peers

PUM.SW stock: Price targets and analyst view

Official price-target consensus is not available publicly for this quote. Based on current metrics we outline scenario targets: conservative CHF18.00, base CHF28.00, upside CHF45.00 for recovery driven by margin rebound.

These figures are illustrative and reflect risk-adjusted valuation steps. Investors should weigh upcoming earnings, supply chain data and trading liquidity before adjusting positions

Final Thoughts

PUM.SW stock’s one-day collapse to CHF21.88 on 28 Jan 2026 is a clear event-driven move that left fundamentals and liquidity exposed. The company shows mixed financials: EPS CHF2.20, PB 4.95, and net debt metrics that raise solvency questions if sales compress. Meyka AI rates the stock 64.54/100 (B, HOLD) and flags both upside potential and high short-term risk. Meyka AI’s forecast model projects CHF120.22, implying +449.33% from today’s price, but this is a model projection not a guarantee. Short term, expect volatility, thin trading and headline sensitivity. For longer-term investors, monitor the earnings report on 26 Feb 2026, cash flow improvements and any shareholder actions. Use scenario targets—conservative CHF18.00, base CHF28.00, bull CHF45.00—to size risk. Meyka AI is cited here as an AI-powered market analysis platform; these inputs should complement direct research and professional advice

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Stock markets involve risks. This content is for informational purposes only. Past performance does not guarantee future results. Meyka AI PTY LTD provides market analysis and data insights, not financial advice. Always conduct your own research and consider consulting a licensed financial advisor.