How much will Swisscom raise prices from April 1, 2026?

Monthly fees rise by CHF 1.90 for internet and for mobile subscriptions, and CHF 0.90 for TV and for landline. That equals CHF 22.80 per year per internet or mobile line, and CHF 10.80 per year for TV or landline. Households with multiple services will see the increases add up.

Can customers cancel due to the Swisscom price increase?

Yes. Customers are allowed to terminate contracts early when the new prices take effect, according to Swiss media reports. This creates churn risk but also lets Swisscom test price elasticity. If many users cancel, ARPU gains could be reduced. If cancellations stay low, revenue uplift should hold.

What is the impact on the Swisscom ARPU outlook?

The changes lift ARPU mechanically by CHF 1.90 per month for each internet or mobile line and CHF 0.90 for TV or landline. The net effect depends on service mix and churn. A typical bundle with internet, TV, and one mobile line adds CHF 4.70 per month, with higher gains for multi-line families.

How did SCMN.SW trade and what should investors watch next?

SCMN.SW rose 3.96% to CHF 629.50, a 52-week high, on about double average volume. Momentum is strong but overbought. Key catalysts are the 12 February 2026 earnings call, churn and ARPU updates, and any competitive pricing moves. These will determine whether today’s uplift translates into sustained cash flows.

Global Market Insights

SCMN.SW Stock Today: January 28 Price Hikes from April Lift ARPU Outlook

ByDanny Kontos January 28, 2026January 28, 2026

Swisscom price increase headlines matter for investors today. From April 1, 2026, monthly fees rise by CHF 1.90 for internet and mobile, and CHF 0.90 for TV and landline. This broad move could lift ARPU and revenue, while early exit rights raise churn risk. With Switzerland’s tight telecom market and ongoing 5G and fiber investment, pricing power is in focus. We break down the ARPU math, churn scenarios, and how this could shape SCMN.SW into earnings and beyond.