Shigeru Miyamoto Says No New Nintendo IP Can Outsell Mario Kart Yet

Shigeru Miyamoto, the legendary creator behind some of Nintendo’s biggest franchises, has recently shared his thoughts on the company’s future titles, admitting that no new Nintendo IP has yet shown the potential to outsell the Mario Kart series. 

His comments came during a recent investor discussion, where he reflected on the ongoing success of Mario Kart 8 Deluxe and how its enduring popularity continues to set a benchmark for all other games.

Shigeru Miyamoto Reflects on Mario Kart’s Unmatched Success

In his remarks, Shigeru Miyamoto praised the creative efforts of Nintendo’s teams but made it clear that Mario Kart remains the company’s strongest and most profitable IP to date. The franchise has achieved record-breaking numbers, becoming the best-selling racing game in history and one of the most recognizable gaming brands in the world.

He noted that while new projects such as Splatoon, ARMS, and Pikmin 4 have all performed well, none have come close to reaching the cultural and financial impact of Mario Kart.

Why does Mario Kart still lead after so many years?
It appeals to every kind of player, from kids and families to competitive gamers. Its accessibility and fun gameplay make it timeless.

The Numbers Behind Mario Kart’s Dominance

Mario Kart 8 Deluxe has sold more than 65 million copies across the Nintendo Switch and Wii U, according to Nintendo’s official financial reports. It continues to top sales charts worldwide, years after its initial release in 2017.

Even with new games and remasters entering the market, Mario Kart consistently remains among the top five best-selling titles on Nintendo consoles. This performance has left developers and analysts questioning whether any future Nintendo franchise could truly rival its reach.

How Mario Kart became a cultural icon

The formula behind Mario Kart’s success is simple but powerful. The game blends lighthearted fun, easy controls, and competitive energy. Over time, it has evolved with new characters, improved visuals, and online play without losing its classic charm.

According to a Nintendo Life report, Shigeru Miyamoto mentioned that Mario Kart’s balance between skill and simplicity is what makes it universally appealing, something that is difficult for new IPs to replicate.

What makes Mario Kart’s audience so loyal?
Players know exactly what to expect: fun, color, and chaos. The formula rarely fails.

Shigeru Miyamoto on Creating New Nintendo IPs

Despite the dominance of existing franchises, Shigeru Miyamoto emphasized that Nintendo continues to create and experiment with new IPs. He referenced the success of Splatoon and Pikmin, both of which have built strong communities and unique worlds.

However, Miyamoto said these titles “are still developing their place in the gaming ecosystem,” noting that it takes decades for a franchise to reach the cultural depth and nostalgia of Mario or Zelda.

Why it’s hard for new games to reach Mario Kart’s level

Nintendo’s development philosophy focuses on innovation and fun over repetition. While this approach creates originality, it also means that some IPs take longer to grow their audience.

In his discussion, Miyamoto highlighted that brand familiarity and nostalgia play major roles in sales. Mario Kart benefits from cross-generational recognition, while new IPs start from scratch.

Does that mean Nintendo will stop making new IPs?
Not at all. Miyamoto said the company will keep exploring creative ideas, even if none surpass Mario Kart immediately.

The Role of the Nintendo Switch in Boosting Sales

The Nintendo Switch platform has been a massive factor in the ongoing success of Mario Kart 8 Deluxe. With its hybrid design, families can play together anywhere, increasing replay value and exposure.

Sales analysts have also observed that many first-time Switch buyers often choose Mario Kart as their first game, thanks to its broad appeal and simple multiplayer setup.

Future hardware and software synergy

Miyamoto pointed out that future Nintendo hardware will continue to support iconic IPs while introducing new experiences. He stressed that innovation in hardware often drives creative software opportunities, referencing how the Wii’s motion controls gave rise to the original Wii Sports phenomenon.

However, he reiterated that even with fresh ideas and new consoles, Mario Kart’s dominance is still unparalleled for now.

Fans and Community Reactions

Following Miyamoto’s comments, fans on social media expressed mixed feelings. Many agreed with his statement, citing the franchise’s consistency, while others argued that newer titles like The Legend of Zelda: Tears of the Kingdom and Super Smash Bros. Ultimate have achieved similar cultural weight.

A trending discussion on Xsaw users debating whether Nintendo should focus more on innovation or nostalgia. 

One user tweeted, “Mario Kart will always be king, but new IPs deserve more spotlight.”

Another tweet from a gaming analyst noted, “Miyamoto isn’t saying Nintendo lacks creativity, he’s saying success like Mario Kart’s is rare. It’s about scale, not quality.”

Are fans unhappy with this statement?
Not really. Most fans see it as an honest reflection of the industry, not a limitation on creativity.

Shigeru Miyamoto’s Broader Vision for Nintendo

Shigeru Miyamoto has always been known for his humble perspective and big-picture thinking. During the discussion, he explained that Nintendo’s real goal isn’t to outdo past successes but to create experiences that bring joy to players.

He said that even though Mario Kart remains the gold standard, new ideas can still shape Nintendo’s future in unexpected ways. “Every time we make a new game, we hope it becomes someone’s favorite,” he said.

The future of Nintendo’s creative direction

Reports suggest that Nintendo’s next console, often referred to as the Switch 2, could open new possibilities for upcoming IPs. Miyamoto hinted that new technological capabilities may allow developers to craft unique player experiences that could one day rival Mario Kart’s popularity.

Does Miyamoto think a new IP will eventually surpass Mario Kart?
Yes, but not yet. He believes it’s only a matter of time before something fresh connects as deeply with audiences.

What This Means for Nintendo’s Future

The takeaway from Shigeru Miyamoto’s statement is not pessimism but perspective. Nintendo continues to thrive because it respects its legacy while pushing for innovation.

While Mario Kart remains an unmatched giant in gaming, newer series are slowly building their followings. With Splatoon’s competitive edge, Animal Crossing’s social charm, and Pikmin’s creative puzzle design, the groundwork for future hits is already there.

In an age where franchises define brand loyalty, Miyamoto’s message reminds fans that true success takes time, and Nintendo is willing to wait and evolve.

Conclusion: Shigeru Miyamoto’s Real Message

In conclusion, Shigeru Miyamoto’s honest reflection shows both confidence and humility. He celebrates Mario Kart’s unstoppable momentum but also hints at the exciting creative journey ahead for Nintendo.

His statement reinforces a timeless truth about the company, that its strength lies not just in profits or sales, but in the ability to make players smile. Whether through familiar faces like Mario or new adventures waiting to be born, Nintendo’s heart remains in fun and imagination.

And for now, Mario Kart’s crown stays secure, at least until the next Nintendo miracle arrives.

Disclaimer

The content shared by Meyka AI PTY LTD is solely for research and informational purposes.  Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.