Why does a record harvest not guarantee more premium oil?

Premium extra virgin depends on extraction rates and quality. If mills report low oil yields, less oil makes the top grade even with more fruit. Sorting, ripeness, and processing choices reduce usable volume. The result is tight supply for the best lots and firm prices.

What does AMYFARM’s third consecutive award mean for buyers?

It signals consistent quality and reliable flavor profiles. Buyers can plan menus and promotions with more confidence. Award visibility also supports premium pricing, tighter allocations, and earlier preorders. Many retailers prioritize sampling and education when featuring these bottles to drive sell-through.

How might Shodoshima olive oil pricing move this year?

With low yields and strong demand, we expect steady-to-firm pricing. Limited discounting is likely on award-grade or single-lot releases. Retailers may focus on smaller formats, seasonal sets, and education to explain value while keeping customers engaged throughout the year.

How should retailers and restaurants plan procurement?

Engage producers early, request tasting samples, and secure allocations across multiple lots. Mix award-winning labels with dependable mid-tier oils for volume. Build promotions around harvest timing, traceability, and pairing ideas. This approach balances cost control with the appeal of premium domestic bottles.

Global Market Insights

Shodoshima Olive Oil February 15: Record Crop, AMYFARM Wins Again

ByHuzaifa Zahoor February 15, 2026

Shodoshima olive oil stands out this season with a record fruit harvest of 562 tons, yet mills report low oil yields. That mix points to limited extra virgin output and firm prices for Japan premium olive oil. AMYFARM won the Kagawa Governor’s Award for the third straight year, reinforcing a quality benchmark for retailers and hospitality buyers. We explain how the Kagawa olive harvest shapes supply, pricing, and purchasing plans across Japan, and what to watch through 2026.